Issue link: https://viewer.e-digitaledition.com/i/147475
While a stained ceiling tile may seem like an easy fix, it could be a hint of a larger issue in the building that could lead to continuous leaks or even mold. With ADA and code requirements, attention should be given to the types of faucet handles, pull alarms in restrooms, and even the type of flooring in exam rooms. When looking at potential offices, it is important that decision makers consider the full range of improvements that would need to be made to ensure a smooth tenancy — and work with advisors to guarantee the landlord's participation in these improvements. Access and identity are also significant items in regard to a practice's physical and geographical profile. The majority of medical office visitors are either elderly, sick, injured or pregnant, or have children in tow. If a patient has trouble finding the building, has to circle the parking lot in search of a space, and then cannot locate the correct suite once inside, the provider is at serious risk of losing the patient to a competitor. Simplifying the logistics of a doctor's appointment begins outside the actual space. Parking at medical office buildings is the top area of complaint among patients. In a suburban setting, it is recommended that the building have not fewer than four parking spaces per 1,000 square feet of rentable office space. Low parking ratio is a chief reason medical tenants can't occupy a typical office building. During lease negotiations, medical practice owners should ask their advisors to push for the maximum signage and identity opportunities available in the building. Exterior facade signage, monument signage, building directories and suite signage should all be explored to optimize the practice's identity and branding. This accomplishes two goals: helping existing patients find the office and making potential patients aware of the practice's presence in the building. In an increasingly competitive healthcare environment, branding has become as important to medical providers as it is to retailers. The physical needs of a medical practice far outweigh those of a standard office tenant. For this reason, it is critical that any real estate decision comes with a complete analysis of the physical condition of both the space and building that is under consideration. A medical office lease is often a long-term commitment and deserves as much professional attention as any other aspect of a practice's operation. Michael Greeley is Director of Cushman & Wakefield's Medical Academic Practice Group, advising hospitals, physician organizations and owners of healthcare real estate about real estate strategies and solutions. He can be reached at michael. greeley@cushwake.com. I LEASING ADVISORY SERVICES | BUILDING SALES | RELOCATIONS | RENEWAL NEGOTIATIONS Providing STRATEGIC Real Estate SOLUTIONS to the Healthcare Industry Frank J. Nelson (617) 204-4108 Michael R. Greeley (617) 204-5907 Thomas D. Greeley (617) 204-4103 MDNEWS.COM I MD NEWS Greater Boston | 13