Issue link: https://viewer.e-digitaledition.com/i/1474939
8 • July/August 2022 sportstyle • sportstylemag.com Inov-8 / Venturelite Hiking Apparel Footwear and apparel brand inov-8 has launched its first-ever hike clothing range, designed for faster, lighter outdoor adventure. e new Venturelite apparel line takes inspiration from the brand's previously launched trail running clothing collection. "We've seen the continued growth in popularity of faster paced hiking and want to give these outdoor lovers the same speedy-feel that trail runners enjoy from their clothing but with the necessary hiking twists," said Helen Stuart, inov-8's head of clothing and equipment. "We've kept all the garments super-lightweight by removing unnecessary features and instead sharply focused on the things which hikers really need to safely go faster on trails and chase down mountain summits." Items in the line include mid-layers, hoodies, tees, pants and shorts. A three-layer waterproof breathable jacket is set to launch for winter. Huk / Icon X is line of performance fishing shirts from Huk offers style, comfort and 50+ UPF sun protection. Icon X shirts feature a 100% polyester blend for moisture management, and use the brand's I.C.E. (Internal Cooling Element) technology, with cooling fibers that allow air to pass through and work to pull heat from the skin's surface. Mesh underarms and back further enhance the "coolness" of these shirts. Plus, all garments in the Icon X line utilize an anti- microbial treatment that inhibits and kills the growth of odor-causing micro-organisms. Shirt styles in the line include long sleeve, pocket long sleeve, short sleeve, polo and a hooded version for both men and women. e collection ($40-$60) comes in a variety of colors and patterns. OUTDOOR / NEW PRODUCTS

