sportstyle

34 • July/August 2022 sportstyle • sportstylemag.com lining of every shoe solution-dyed; wouldn't that have more impact than one shoe design?" Connecting the (Carbon) Dots Prahl noted the lack of information regarding all the other sector carbon impacts. "Figuring out how we go about connecting all the carbon dots through the supply chain, from farm to shelf, is a whole other challenge." Tsevti Enlow, trend researcher & brand strategist, also highlights the need for connectivity. She believes that achieving circularity requires connecting the dots between nature, technology, innova- tion and culture. In a recent presentation, Enlow remarked, "We won't be able to buy our way out of climate change. You have to deal with carbon before you offset it." She identifies a "massive shi" in the regenerative mindset, which requires changing laws, building a new economic system and thinking of individuals not as consumers but citizens. Enlow highlights Kerig, Gucci and Timberland for endorsing a "Farm to Closet" concept. She stated, "Farming has massive potential in carbon sequestration. From agriculture to business there needs to be a holistic mindset, everything is interconnected." Other brands on Enlow's radar for their collective commitment to accelerate carbon reduction and circular thinking are Pangaia, Vollebak and Lululemon in collaboration with ingredient tech brand LanzaTech. New Developments Textile developments targeting carbon reduction are setting the stage for the next frontier in eco performance. Nilit's latest innovation, Sensil ByNature nylon 6.6, employs a certified biomass balance (BMB) material from BASF to replace fossil fuel-based raw materials with a renewable feedstock. Nilit general manager Ilan Melamed, stated, "is is the kind of radical product development that the textile industry requires to effectively and quickly reduce its environmental impact and move to a more responsible position in the global marketplace." Sensil ByNature fabrics environmental advantages don't sacrifice the comfort or the functionality of a high-quality nylon 6,6. Last but not least is growth in the hemp market as the natural fiber's inherent ability to sequester quantities of carbon is on every- one's radar. Dr. Pamela Ravasio, founder of the company Shirahime believes the next call to action in hemp development — and the industry's as well — is data. "We need data to give a more complete picture," said Ravasio. "And one that is not based on isolated gut feeling." She encourages forming round tables where different players come together to discuss what is needed and what is deliverable. Creating a "push pull" in the marketplace is fundamental to sustain- ability making a difference, according to Ravasio. "We need to put the puzzle pieces together which will allow each and everyone to talk to the consumer in a way that is transparent and resonates." n Source: BOF McKinsey State of Fashion 2022 Survey 10 THEMES THAT WILL CHARACTERIZE THE YEAR AHEAD SECURE THE RECOVERY 1. UNEVEN RECOVERY 2. LOGISTICS GRIDLOCK FOLLOW THE SHAPE OF DEMAND 3. DOMESTIC LUXURIES 4. WARDOBE REBOOT EXPAND INTO NEW DIGITAL FRONTIERS 5. METAVERSE MINDSET 6. SOCIAL SHOPPING DELIVERING ON SUSTAINABILITY 7. CIRCULAR TEXTILES 8. PRODUCT PASSPORTS SHAPING INTERNAL CAPABILITIES & TALENT 9. CYBER RESILIENCE 10. TALENT CRUNCH TOTAL 82% 83% 78% 85% 84% 82% 75% MALE FEMALE HISPANIC ASIAN WHITE BLACK Source: 4-H/Harris Poll. Baidi Wang/Axios. Survey of 1,500 respondents ages 13-19 conducted Jan 5-18, 2022. CLIMATE SHAPES GEN Z LIFE CHOICES Percentage who say future decisions will be influenced by the state of the environment. DESIGN / THE BIG PICTURE

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