Footwear Insight

16 • Footwear Insight ~ September/October 2022 footwearinsight.com ECO INNOVATION A Sustainable Capsule West coast comfort brand LâMO footwear is launching its first sustainable collection in Spring 2023. e LâMO capsule collection includes new sandals and slides created with corn-based leather and bamboo knit uppers and BLOOM Foam. All the materials, down to the glue, are created with vegan and sustainable materials and technology. Included in the Sustainable Capsule are the Gaia, Savannah and June. Gaia is a mule, made with corn-based leather and BLOOM foam. It features a recycled hook and loop enclosure for ease and accessibility. Featured in the insole and outsole of the Gaia, Bloom uses repurposed Algae biomass harvested from freshwater sources, reducing the environmental footprint, without compromising on quality. e Savannah slide is designed to be worn year-round, thanks to the breathable bamboo knit upper. It also features Bloom foam technology in the insole and outsole. Fashionable meets breathable with LâMO's June sandal. e lightweight style features a double strap upper with a hook and loop closure. And the breath- able bamboo knit straps offer comfort alongside the Bloom foam technology in the insole and outsole. n can be rolled out on an even bigger scale in the future." *(e claim is based on a calculation conducted by ASICS and validated by SGS (Société Générale de Surveillance) Japan, in accordance w ith ISO ISO14067 standard in August 2022. And it is based on available industry data for life cycle CO2e emissions as of Sep. 2022.) New Spin on Same Old, Same Old Red Wing Heritage is bringing the concept of an "upcycled" collection to a different level with its limited "Same Old" collection that includes not only upcycled products, but an upcycled advertising and marketing campaign, as well. e fully upcycled "Same Old" campaign, launched this fall, celebrates the brand's 100-plus year heritage with nothing new being created or released. e "Same Old" campaign upcycles vintage ads and a limited collection of Red Wing's archived products, giving both footwear and marketing ideas another lifecycle, and keeping boots on feet instead of in landfills. e "Same Old collection" consists of more than 50 upcycled products, including a mix of historic silhouettes from Red Wing's archives, current in-line styles that have been broken in and worn, and vintage memora- bilia and apparel. Standout footwear items include 1950s-era Original Irish Setter Sport Boots and Red Wing Heritage Huntsman Boots from 2015, which were originally released as a celebration of the company's 110-year anniversary. Everything has been professionally cleaned, condi- tioned, and boots have been resoled (if needed). Some of the commercials and print ads being used in the campaign were released as early as the 1960s. Above: Red Wing's Same Old collection features limited edition, upcycled product from the heritage brand. Below: LâMO's Gaia mule is made with corn-based leather and BLOOM foam.

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