Footwear Insight

26 • Footwear Insight ~ September/October 2022 footwearinsight.com We surveyed 391 consumers. Here is what they told us. When shopping for footwear, what are your main reasons for considering new brands? When shopping for footwear, do you research a store first online and then purchase at that store? If you go to a brick-and-mortar store with a specific brand or style to purchase in mind, and the brand or style you want is not available, what would you most want the salesperson to do? Offer to help find that particular shoe for you SOMETIMES Other* Find an alternative item 31% 59% 10% Celebrity, Athlete or influencer wearing it *Editors note: search online were the majority of responses for "other" Other Advertising (magazine / tv) Social Media advertising Store sales associate suggestion Friends and Family suggestion 18% 29% 33% 34% 34% 67% How and What Consumers Are Buying Right Now W ith the Fall season upon us and Holiday right around the corner, we asked consumers about their purchasing plans for the next few months. Good news — 75% of our 391 survey respondents say they intend to purchase new footwear this Fall and Winter. Even better? Only 5% say they will spend less on footwear this Fall and Winter compared to last year, with 54% saying they will spend the same and 41% saying they will spend more. Which footwear categories are the hottest? Running shoes (63%) topped the list of "types of footwear you are looking to buy this Fall and Winter." Also high up on the shopping list for consumers right now, according to our survey, are hiking shoes/boots (46%), casual/comfort shoes (45%) and fashion boots (41%). Overall, our survey respondents are not too concerned about supply chain issues, with only 35% saying they have noticed being impacted by this when shopping at a store for footwear. Notably, though, of those who say they were not able to locate the footwear they wanted in-store, 19% say this led to them skipping the purchase altogether, 30% say they purchased a similar item instead, and 33% say they instead found and purchased the product online. Another notable finding? When asked their preferred method of purchasing footwear, assuming the price is the same, 61% of our survey respondents say they would prefer buying in-store or buying online and picking up in-store rather than buying online. This survey conducted by MESH01 included 391 respondents, men and women active and outdoors. Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. 3. If yes, what was your next step? Go to another store Place an order at the store for delivery sometime in the future Skip making a purchase Buy a similar alternative item instead Find it elsewhere online 8% 10% 19% 30% 33% You are probably aware of "supply chain" issues impacting the availability of some styles of footwear at stores. Has this impacted you? 35% 65% NO YES YES NO 25% 53% 21%

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