Footwear Insight

28 • Footwear Insight ~ September/October 2022 footwearinsight.com Yes Maybe No No Yes Does a footwear brand's sustainability commitment/reputation impact whether or not you purchase that brand? 20% 21% 79% 42% 38% YES YES YES YES If yes, what prompted you to buy it? Have you ever purchased recovery footwear? DO RETURN POLICIES MATTER? SUSTAINABILITY Are you willing to pay more for footwear if it is made in a more sustainable manner with eco-friendly materials? When returning footwear from an online purchase, do you expect to pay for shipping? 73% 93% 61% 19% 27% 7% 39% 81% NO NO NO NO When purchasing footwear in a brick & mortar store. When purchasing footwear online. RECOVERY FOOTWEAR Injury. Female 40 There was a BOGO sale at my local running store. After the first pair, I wanted a second in a different color. Female 46 The amount of running/walking/hiking I do made me want to get recovery shoes. I'm also on my feet a lot throughout the day. Male 47 For off days. Female 38 Social media group reviews & running blogs. Female 44 I work out a lot, so that was the initial draw, but it was always amazing to have comfortable footwear while pregnant. Female 32 Ease of putting it on and comfort post activity. Female 42 Originally I used them for recovery from running but realized that they are the most comfortable for daily activities. Female 52 I had to per doctor's orders or suffer a more severe injury later. Female 32 Wanting something to wear after running. Female 40 Saw other people wearing similar footwear; the need/ desire for comfort post workout. Female 39 Comfort and space to let my feet rest and settle after intense walks/runs. Female 33 Recharge my body and relieve stress from joints after running. Female 35 Wife had them and raved about them. Male 44 I was looking for some recovery shoes to wear after running and hiking because my feet would often hurt after activity. Female 33 With intense training for running, recovery is as important, if not more, than the hard runs. Having footwear that aids in recovery and provides support to tired feet and muscles is a game changer. Male 33 Players of various sports represented the brand, reading about it and podiatrist recommendations Female 52 To help recovery after workouts. Female 48 They are so comfortable and can feel great after long runs walking around the house, on my deck, or after a long day of working on my feet. Female 30

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