footwearinsight.com September/October 2022 ~ Footwear Insight • 7
Dan Feeney, Ph.D., BOA
Jan Deding, IMBOX
F
ootwear fit and protection are the primary
focal points of the latest guests on the
Footwear Insight Extra podcast—Jan Deding,
CEO and president of IMBOX Protection
North America, and Dan Feeney, Ph.D., director of
the Biomechanics Research & Performance Fit Lab for
Compass Diversified-owned BOA Technology Inc.
Deding and his Denmark-based parent company
are working to bring their sustainable alternative for
protecting shoes to retailers across North America
aer launching 6,500 units of the interactive, in-store
system across Europe and Japan in retailers such as
e Athlete's Foot and Deichmann-owned banners.
e IMBOX is an enclosed unit that that treats all
types of footwear with an organic-based treatment
for all-season protection against water damage, dirt,
stains and color fade caused by UV rays. e 60-
second process typically costs the consumer about
$7, and there is no waiting period post-treatment so
customers can don their kicks immediately for the
trip home.
At BOA, Dr. Feeney, a former professional
triathlete and cross-country coach, measures
and studies the biomechanical impact of fit using
numerous devices in his 2,700-sq. . Denver
laboratory that opened in 2018. Since then,
BOA has been utilizing the Albert 2 Pro from
Aetrex to scan athletes' feet, collect key 3-D
foot measurement and record biomechanical
data through motion capture and force plates to
better understand variations in foot shape, the
construction of footwear uppers, and review how
material choices can impact athletic performance.
Listen to our two separate interviews with these
guests on the Footwear Insight Extra podcast,
available on FootwearInsightExtra.com and on
Apple podcasts or Soundcloud by searching
Footwear Insight Extra. n
Listen In: BOA, IMBOX
PODCAST
THE FOOTWEAR EYE
Listen to Footwear Insight Extra podcasts
on Soundcloud, Apple podcasts and
FootwearInsightExtra.com
