TOES TOES NEED NEED
S P A C E S P A C E
Having room to properly splay toes helps distribute
body weight throughout the foot, reduce point
pressure, and improve alignment.
THIN AIR
®
PERFORMANCE
ACTIVE
COMFORT™
PERFORMANCE
Conditions & Features
Allows natural toe splay
Ultra-thin, breathable top for air flow
Conditions & Features
Allows natural toe splay
Nano-bamboo charcoal cushion in the
heel and toe
Ultra-thin, breathable top for air flow
844-413-5457
OS1st.com
Conditions & Features
Allows natural toe splay
Nano-bamboo charcoal cushion in the
heel and toe
Also available in wide sizes
WELLNESS™
PERFORMANCE
CONTACT US
TO LEARN MORE
in supporting the 'Walk Test' and other creative tools to
stimulate the purchase and give today's consumer the
confidence she needs while limiting her risk."
Adds Cates, "Many brands are building a strong DTC
base in order to sustain the longevity of their product.
Although we may have started as a 'comfort novelty,' our
Alegria Nation is very consistent. We trust and hope that
many of the mentioned programs will help sustain our
independent retail base. We need the voice and passion of
our independent retailer, and they need brands with depth,
history, and iconic comfort."
PROPET
Communication, product, and partnership, are the three
keys to the brand's strategy in the independent retail channel,
says Jon Brooking, VP of sales, Propet.
Product Highlight: DuroCloud B10 is the brand's Spring
2023 line up of athletic products for both men and women.
Styles in the line feature Propet's Durocloud ETPU
foam. e styles have extra depth footbeds, Ortholite
insoles and breathable uppers made from sustainable
wood, bamboo and cotton. Overall, "Propet Footwear is
the fit centric, innovative Activ Wellness footwear brand
designed to move you," says Brooking. "Whether your
next level is getting off the couch, having a day pain free,
or you are going aer that extra mile, Propet Footwear is
there to meet your 'needs.' Stable, well-fit footwear for every
occasion and for every foot. 'Need' footwear that you want
to wear. Every product is looked at to ensure that it meets
the standard of having Activ Wellness features to make a
difference in fit and comfort."
Strategic Insight: "When it comes to the partnership [with
independent retailers], we want to have the biggest ears
in the industry to hear and respond to our partners' pain
points and opportunities," says Brooking. "We are launching
a new B2b to make ordering easier, we have launched this
year new margin protections for our partners, we are also
partnering with Locally to reward those investing in our
brand with traffic in stores, and we have a host of shipping
and margin programs to ensure profitability. Stability
comes into play not just with our product but with our
partnerships as well. By identifying partner variable costs
and pain points we are better able to ensure their profitability.
Propet DuroCloud B10
footwearinsight.com
