Issue link: https://viewer.e-digitaledition.com/i/1480545
Machine Washable Great for Travel Made in Portugal Arcopedico boots are here! Distributed by Simco Imported Shoes weloveshoes@simcoimportedshoes.com 1-800-536-5938 moving into 2023, we have worked with our factories to bring production forward to allow for the extended lead times and delays that now seem to be the new norm," Truscott says. CADENCE INSOLES "My background is not sales and marketing but I understand enough to know that our retail partners are the gateway to our customer so we want to do whatever we can to make life easier for them, to listen to them, and to make our relationship as friction free as possible," says John Hinds, PT, founder and owner, Cadence Insoles, Product Highlight: Cadence products offer a combo of contoured support and enhanced shock absorbing comfort, especially under the heel. The insoles are "Support Made Comfortable," explains Hinds. "Insoles tend to be either supportive only or cushioned only, and we're a hybrid of sorts. is resonates (and works!) with a lot of people, so we found a great niche on the shelves." Adds Hinds, "My goal from the beginning was to provide a product that I found worked so well with patients in and out of the clinic and then make it available on a larger scale. I'm as much a consumer as anyone else and I've worked in the retail and service businesses. I have the utmost respect for retailers and small business and the challenges (and rewards) they face on a daily basis, and I want to do whatever we can to cultivate a positive and successful relationship." Strategic Insight: "Our business approach compliments the product with a 'low friction' ease of doing business with our retail partners," says Hinds. "We provide unconditional guarantees (for the consumer and the retail partner), we provide exclusive products available for in-store only sales and not available for online sales. We don't require minimums. We provide fee-free drop shipping, we provide free samples to referral sources, and our turnaround time for shipping product is typically 24 hours." Over the past two years, Cadence has also made "a large investment in inventory so we are well stocked," says Hinds. "But" he adds, "if we're ever caught in a backorder situation, we own it and provide free shipping for backorders. Oh, and we also provide customer service that is accessible and responsive. What a concept. ere's more to business than economics." n The Cadence EX is Cadence's best-selling exclusive model.