RED HOT
RECOVERY
THE RECOVERY CATEGORY IS EXPANDING & EVOLVING. BY SUZANNE BLECHER
sportstylemag.com • sportstyle September/October 2022 • 11
W
hen Telic CEO Terry Stillman was a collegiate runner at Dartmouth
in the 1990s, he would take his shoes off aer a hard workout and
jog or walk barefoot on the grass to recover. In 2012, Stillman went
on to create a brand based on that barefoot feeling, yet with added supportive
shock absorbing propulsion. Recovery products were prevalent in 2012 –
supplements, socks, hydration drinks, cooling towels – but there were not a
lot of footwear options. Fast forward ten years, and product is proliferating
not only for runners, but nurses, teachers, production line workers and more.
Today's recovery category is for everyday athletes – which pretty much means
each and every person who spends a significant amount of time on their
feet! is new definition has opened up a wide variety of options to explore
from a slew of brands. Here's a roundup of the newest and most innovative.
