sportstyle

4 • September/October 2022 sportstyle • sportstylemag.com ECO INITIATIVES GORE-TEX PRODUCTS WITH INNOVATIVE EXPANDED POLYETHYLENE (EPE) MEMBRANE HIT THE MARKET W.L. Gore's innovative new expanded Polyethylene (ePE) mem- brane, which combines durable performance with eco attributes, is coming to market this season. New Gore-Tex products with the ePE membrane are being introduced from a variety of brands including adidas, Arc'Teryx, Dakine, Patagonia, Reusch, Salomon and Ziener. The range of products includes outdoor and lifestyle apparel, lifestyle footwear and snow sports gloves. The new membrane is light and thin yet strong, and features waterproof, windproof and breathable weather protection. It is also PFC free and has a reduced carbon footprint (per Higg MSI). ARC'TERYX LEANS INTO CIRCULARITY WITH REBIRD Performance apparel and equipment brand Arc'teryx Equipment has opened a new hybrid retail brand store and ReBIRD Service Center – the largest yet of its kind – in Boulder, CO. It is the brand's second U.S. and third global ReBIRD Service Center, and is the brand's largest phys- ical commitment yet to circularity. The ReBIRD platform encourages consumers to keep their gear in use for as long as possible without replacing it. Focusing on the upcycling, resale and care and repair, the Service Center offers a full suite of circular services, including complimentary on-site product assessment, care, education, repairs, GORE wash and re-waterproofing on-site. NEW ASICS SNEAKER AIMS TO BE ECO GAMECHANGER e latest eco innovation from ASICS, the GEL-LYTE III CM 1.95 sneaker, is the result of over 10 years of R&D and represents a significant leap forward by ASICS in its commitment to achieve net-zero emissions by 2050. e shoe emits just 1.95kg CO2e across its life cycle, significantly less than the lowest CO2e sneakers currently available on the market, according to the brand. Among the sneaker's innovations is a new carbon negative foam, which features as part of its midsole and sockliner. Made from a fusion of bio-based polymers derived partly from sugarcane, these combine to deliver comfort and quality in a sustainable way. Other design details in the shoe include the use of recycled and solution dyed polyester in the main upper material and the sockliner mesh, reflecting ASICS' target of sourcing 100% of its polyester from recycled sources by 2030. Additionally, the shoe features a new structure utilizing tape that enables less material usage, and 100% renewable energy used throughout the manufacturing phase. The shoe will hit retail in Fall/Winter 2023. An exact price point for the shoe has not been announced yet, but expect the price to be comparable to the other GEL-Lyte III models in the ASICS lineup ($120-$170). States Minako Yoshikawa, Senior General Manager, ASICS Sustainability Division. "Our ambition now is to continue applying the learnings and build on the blueprint of this shoe in a way that can be rolled out on an even bigger scale in the future." SCALING NEW HEIGHTS The GEL-LYTE III CM 1.95 sneaker from ASICS is the result of over 10 years of R&D. Gore's newest membrane combines durable performance with eco attributes.

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