sportstyle

A NEW APPROACH TO FOOT HEALTH Whether it's running, basketball, or weight training, sports participation requires specialized footwear that meets the needs of the individual as well as the event. Equally as important is the footwear an individual chooses before and after their activity of choice. Over the last few years, one of the fastest growing categories of footwear is RECOVERY: The concept of allowing your shoes to help your feet heal with each step. Consumers have long understood the benefits of taking care of their bodies with various nutrition regimens, wellness programs, and bodywork modalities. In this process, many of us have overlooked the fact that our feet typically carry us over 75,000 miles in our lifetime. Foot health is an integral aspect to overall wellness and injury prevention. VELOUS FOOTWEAR founders Tim Bartels, Brad Bischel and Damon Butler all have deep roots in technical outdoor, athletic and casual footwear. Two years in development, their broad experience was used to create a better solution. When looking at products currently on the market, it was clear that a different approach to recovery footwear design was possible. Currently, VELOUS has created two flips and one slide. An adjustable slide and sneaker are launching in the Spring of 2023. The sneaker will evolve RECOVERY into everyday life, not just for the time before and after your sport. A shoe for everyday wear ensures RECOVERY can be happening all the time. It will be an exciting new option! VELOUS: THE NEXT STEP IN RECOVERY FOOTWEAR VELOUS' TRI-MOTION TECHNOLOGY The patent-pending TRI-MOTION TECHNOLOGY focuses on each part of the foot strike motion. It provides exactly what your feet need at each phase, from a soft and stabilized heel contact, to great arch support, and then a full flexing toe-off to the next step. Integral to this unique concept is its FOAMOTION foam. Using a special pellet-pour process, two super-soft densities of foam are blended together with a gradual transition from one to the other in the midfoot area. A firm base foam acts to stabilize the heel and provide arch support. 'VELOUS' comes from the word velocity, and means "the quality of movement". Health and movement is RECOVERY IN MOTION. The bottom line: This lightweight and breathable recovery shoe assortment can be worn day-in and day-out, offering COMFORT, STABILITY and RECOVERY for miles and miles. The Pacific Flip, featuring a wide breathable strap upper and TRI-MOTION TECHNOLOGY sandal sole. For more information: email Tim Bartels at tim@velousfootwear.com What the foot needs in the three phases of the foot strike motion. In this diagram the pink foam is the softest, the purple is slightly less soft. The pellet- pour process blends the two together in the arch area for a smooth transition. The firm white foam provides a stable platform and arch support. New for SS 2023, The Skyline Sneaker will make foot health part of everyday life. Recover anywhere, anytime! KEEPING IT REAL VELOUS has consulted with both medical professionals and athletes to validate their unique product concept. Dr. Tim Mineo, a Podiatrist, Foot and Ankle surgeon and competitive cyclist tested early prototypes of our shoes. He offered perspectives based on his medical expertise as well as his experience as an athlete. With the help of Dr. Mineo and others, the concept of TRI-MOTION TECHNOLOGY was perfected. SHOWN IN BLACK SHOWN IN COLOR SHOWN WATCH THE VIDEO

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