sportstyle

DRESSED UP COMFORT "We are absolutely seeing the trend of dressing up but with a modern twist of casualness. For us it's essential to incorporate a non-compromised comfort and laid-back attitude, while having the ability to style up. We are introducing several new programs for spring that are versatile and can easily be dressed up or down, including the Janelle and Malena." Kelsey Jayne Footwear design director, Dansko "e way consumers think about their office attire has changed. Working from home created a shi to comfort casual, which we continue to see as people return to the office. is shi has opened the clog category as a top choice for dressed up comfort. Our KLOGS design team has layered on new materials and colors to our fan-favorite casuals that work perfectly in this new climate." Matt Dieckhaus VP of sales and marketing, Latitudes "We have some new patterns coming out with ornamentation on shoes. In the past we have used it on our sandals, and that has always sold well for us, as our designers know how to source ornaments that are quality and also stand the test of time. Consumers are looking for a cross between dress and comfort; casual DANSKO/MALENA Mixed materials with a metallic hit elevate this sandal to something dressy with a casual, modern twist. The style is a platform, yet rides like a flat form with a cushioned footbed for comfort. A low pitch keeps it casual. Decorative stitching and wood grain finish dress her up. MSRP $140. e best new styles fuse fashion and comfort as customers seek more formal options for work, events, travel and more. By Suzanne Blecher FOOTWEAR 22 • September/October 2022 sportstyle • sportstylemag.com ARE YOU SEEING THE "DRESSED UP COMFORT" TREND AND HOW ARE YOU RESPONDING? I recently attended a Roaring '20s party at a beautiful venue on the Jersey Shore. As a friend walked toward me in an elegant sequin dress, I noticed that she was moving very slowly. No, she wasn't making a grand entrance – the sole had literally just fallen off the bottom of her shoe! Having purchased the heels several years ago, she decided to shrug it off with a laugh, exclaiming – "I guess it's finally time to buy a new pair!" It's true – consumers have decided that now is the time to refresh their wardrobes and purchase new shoes for weddings, parties, excursions and work – oen because they want to and some- times because they have to! e ideal option is something that can do it all, offering comfort, elegant touches and a little pizzazz to party in. We've asked several brands what is being offered to accommodate.

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