In-store
single
brand
Fashionable
In-store
retail
Technical
I agree with this.
Online/
no store
affiliation
Sustainable
n 2021 n 2022
Online/
In-store
hybrid
Instagram
Anti-
Microbial
Online
single
brand
website
Performance
Functional
YES
NO
CHANGE
MORE
AWARE
NO
I disagree with this.
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Rank the following fabric features you
currently value most.
(With 1 being the most important)
Do you believe active/athletic apparel
and footwear is appropriate office wear?
Rank the following performance features you
value most when purchasing active/sports
apparel. (With 1 being the most important)
Compared to pre-pandemic, are you
now more aware of the value of fabrics
that combine comfort and functionality?
A "less is more" shopping
attitude developed
during Covid, with
shoppers investing in
fewer, yet higher quality
active/athletic apparel
and footwear because
it was so important to
lifestyle wear.
What's your shopping style?
What Catch-All term resonates the most
with you when shopping for apparel and
Has your approach to purchasing
active/athletic apparel and footwear
become more fashion conscious in 2022?
12%
1%
4%
6%
4%
5%
3%
10%
11%
36%
45%
41%
35%
43%
19%
26%
55%
82%
43%
72%
Remained
the Same
More Fashion
Conscious
37%
Less Fashion
Conscious
6%
57%
1. COMFORT
1. BREATHABILITY
2. DURABILITY
2. STRETCH
3. VERSATILE
3. WICKING
4. SOFTNESS
4. ANTI-MICROBIAL
6. WRINKE RESISTANT
6. SUN PROTECTION
5. EASY CARE
5. STAIN RESISTANT
7. ECO FRIENDLY
7.ECO FRIENDLY/SUSTAINABLE
8. INSECT REPELLENCY
74%
27%
How do you respond to this statement?
50%
50%
sportstylemag.com • sportstyle September/October 2022 • 45
