sportstyle

20 • November/December 2022 sportstyle • sportstylemag.com the power of the insoles. Hero Quotient: "ese high-defi- nition running socks are designed to interface with your insoles to improve overall performance." – Kelsey Lefley, marketing man- ager, Sidas SOCKGUY Standout Product: Girl Power Sock MSRP: $13.95 Tech Details: Product Features include a mesh upper for airflow, a classic double-over cuff that stays up, a double-stitched nylon heel and toe for durability, an ultra-wicking acrylic base for soness and stretch (to eliminate hot spots and blisters) and a unique Stretch-to-Fit sizing system for a wide range of foot sizes. Hero Quotient: "Our Channel Air socks are great for preventing blisters and keeping your feet dry and comfortable in any conditions. Skip the boring white socks without sacrificing performance and get your feet into SockGuy's off-beat, original designs." – Michael Foley, president, SockGuy. DRYMAX Standout Product: Cold Weather Running Sock MSRP Crew: $19 MSRP Over Calf: $22 Tech Details: e USA-made Cold Weather Running Sock has a spe- cial Dual-Layer Moisture Removal System that instantly moves moisture from the skin. Due to the wind chill factor, while running, the front part of the leg tends to get coldest, so the brand added a third layer of Drymax fiber insulation along the sock's leading edge. Hero Quotient: "In cold or freezing temperatures, wet socks are the feet's worst enemy, as moisture pulls heat away from the skin 23 times faster than air. Moisture can reduce skin temperature so rapidly that wet feet feel painfully cold and are much more susceptible to frostbite." – Bob MacGillivray, EVP, Drymax Technologies, Inc. SMARTWOOL Standout Product: Women's Run Targeted Cushion Brushed Print Low Ankle Sock MSRP: $19 Tech Details: e Merino Wool and recycled nylon sock contains Indestructawool technology with extended durability zones and a 4 Degree elite fit system for dialed-in, performance oriented fit. Mesh zones are featured for added breathability and the sock has a women's specific fit. Hero Quotient: "Smartwool is proud to use Merino Wool, a natural per- formance material, as the foundation for delivering maximum comfort and durability in our products. In our 2023 activewear collection, we're taking a stylish, inclusive, and joyful approach to enable everyone to dis- cover personal fitness and celebrate the outdoors." – Sue Jesch, director of design, Smartwool DARN TOUGH Standout Product: Men's Run No Show Tab Ultra-Lightweight Running Sock MSRP: $17 Tech Details: is running sock features a silky, chafe-eliminating cuff, high-performance flex zones and a supportive fit. It is built with ultra-lightweight, wicking Merino Wool for all-day, marathon-mileage bids. e men's no-show tab socks average 3.5 in. from heel to cuff, to barely show above a running sneaker. Hero Quotient: "ese socks are a performance fit, which means there is no slipping, no bunching, no blisters. e heel tabs will offer extra protection behind the heel from friction and will also have arch support to alleviate foot fatigue. Darn Tough Vermont's lowest profile, ultra-lightweight yarn creates zero bulk, zero pitch socks that feel like second skin." – Jake Largess, brand manager, Darn Tough Vermont OS1ST Standout Product: Nekkid Comfort Sock MSRP: $14.99 Tech Details: Made for performance in track spikes, low-profile run- ning shoes, and recovery slip-ons; the spiral-woven mesh air vent top panel, moisture-wicking fibers and no-stink silver-ion antimicrobial ensure comfort, plus 360-degree blister protection, on and off the track. Hero Quotient: "eses socks are the perfect fit with track spikes, low profile running wear and slip-on recovery shoes. As we developed these 'invisible' socks, we asked retailers to test the hypo-allergenic silicone heel grip and ensure noth- ing slips during track practice or a long run. Nekkid Comfort uses a Y-gore heel and light compression around the arch to prevent rubbing and pulling." – Josh Higgins, president, OS1st CATERPY Standout Product: Ultimate No Tie Shoelaces MSRP: $12.95 (small), $14.95 (stan- dard), $16.95 (XL) Tech Details: Caterpy Run laces showcase the brand's elastic bump technology which holds customized tension throughout all eyelets. e patented technology allows each eyelet row to be set to a unique ten- sion independently. Hero Quotient: "Caterpy laces strives to solve all shoelace issues. ese issues range from inconsis- tency of tension throughout the shoe, lack of adaptivity for different foot shapes and inconvenience of tying laces." – Shane Huckeba, marketing manager, Caterpy Darn Tough Smartwool OS1st Drymax Caterpy ESSENTIALS / ALL ABOUT THE RUN

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