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YES NO 51% 49% Have you ever gone into a store to try on your running footwear or apparel and then left to purchase the same item online at a site not affiliated with that store? If yes, please comment on what your motivation was. Where do you primarily shop for your running footwear? Where do you primarily shop for your running apparel? Mass Merchant Outdoor specialty store Single brand specific store Single brand specific store Outdoor specialty store Department Store eCommerce site affliliated with your favorite store eCommerce site no brick and mortar store eCommerce site affliliated with your favorite store eCommerce site single brands specific eCommerce site single brand specific Department Store Independent Shoe Store Mass Merchant Sporting Goods Store eCommerce site no brick and mortar store Running Specialty Store Running Specialty Store Sporting Goods Store 2% 5% 4% 5% 16% 5% 5% 2% 17% 38% 5% 3% 7% 8% 3% 8% 6% 7% 7% 8% 9% 12% 10% 15% 18% 13% 24% 12% 21% 3% 3% 4% 3% 7% 6% 8% 7% 7% 8% 9% 9% 11% 11% 19% 12% 31% 13% 25% RETAIL When shopping in brick and mortar stores, please rank in terms of importance when choosing where to shop for your running footwear and apparel? (with 1 being the most important). 1. Selection 2. Price 3. Location 4. Service 5. Atmosphere 6. Speed If the color they had was not one I liked. I'm pretty loyal to my primary running store. Female 53 Availability of shoe color or significantly better price. If the price is within $15, I'll just buy the shoe in the store. Male 34 To see if the shoe fit before I ordered it online for a lower price. Male 45 Proper running shoes should be tried on at a store. If I am window shopping I may check on line later and purchase if I can get a comparable product for a cheaper price. Male 51 Usually rewards program or incentives for online purchases. Male 35 Price has been the motivating factor. Usually when a new model has come out and the previous model is on sale online, but not in store. Male 40 Only if it is a repeat purchase. I support the local running store for the first purchase then price shop online. Female 59 Usually price. If the store will match the price I can get online, I purchase at the store Male 50 Already had price in mind and needed to verify size. Much cheaper online. Male 53 Pricing. I wanted to try on the shoe prior to purchasing. Online pricing plus shipping was cheaper than in-store price. Male 40 I wanted to research the product further, make sure I still wanted it the next day, and make sure I got the best price for it. If it wasn't the best at the store I tried it on at then I'll get it online. Female 45 I found a great comfortable running shoe at a running store for $125. I checked online to see if that was accurate pricing, and they were on sale online for $80 because they were about to release the newer version. Male 52 I went to the brand website as they had more color options in stock. Female 35 I like to go in to size and feel the shoe, then purchase online for a better rate. Male 39 n May 2022 n October 2022 n October 2021 n May 2022 n October 2022 sportstylemag.com • sportstyle November/December 2022 • 31 POWERED BY POWERED BY

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