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and field doesn't have a large amount of annual equipment demand, significant sales do come from family members who buy fan wear. "Because we have both boys and girls running track in high school, our fan wear sales can be bigger than what a football team generates, so track and field is an important category for us," says Claussen. Even though Claussen started his career in the team sports business using paper to complete orders, he and his colleagues are not averse to using technology to help service customers and generate revenue. "We use OrderMyGear to take care of fan gear sales to parents and fans for all sports," says Claussen. While not every sport for Coaches Corner delivers the same amount of revenue, every sport, team, parents and fans deserve the same amount of respect and attention, according to Claussen. "It's critical to our well-being as a team dealer to help deliver whatever a team needs in to order to play its sport and complete the season," adds Claussen. "Wrestling, soccer, volleyball and track and field parents are spending money just like basketball parents, so every sport for me is a major sport." Same Story Elsewhere in Indiana Meanwhile, over in Clarksville, IN, foot- ball, basketball, baseball and soball remain major parts of the sales portfolio for Kratz Sporting Goods, but orders for volleyball, soccer, wrestling, lacrosse and track and field keep increasing every year. "Volleyball is big for us," says Kratz pres- ident Allen Krebs. "High school and club teams are buying uniforms, shoes, nets and net systems, but getting enough volleyballs to sell has been tough." In Indiana, high school soccer is a fall sport, where it competes with football for attention and players. But demand for soccer remains strong for Kratz. "We sell lots of soccer, too," says Krebs. "We are selling soccer balls and custom uniforms. We also sells cleats, but not many are available." Participation in wrestling in Krebs' market in Indiana and Kentucky is steady, which means demand for mat cleaner and mat tape is solid, although wrestling mat sales are infrequent. MENU sportstylemag.com • sportstyle November/December 2022 • 49