Footwear Insight

TRENDINSIGHT W hen it comes to shopping for footwear, brick- and-mortar specialty stores remain a top option for consumers, according to our recent survey of more than 500 consumers. Footwear Specialty chain stores ranked as the number one answer when consumers were asked where they have shopped for footwear in the past year. And 80% of respondents said they have shopped in a brick-and-mortar store at least once this past year for footwear, with 41% saying they have done so 3-5 times. Why are consumers drawn to the in-store experience? Selection and price are the top two reasons they decide to shop in a certain store, they said. And when comparing independent footwear stores to other stores, 93% said they rate the knowledge of sales staff at independents as "good, very good or excellent." 70% said they like to have additional styles or colors presented to them by sales associates when shopping in-store. e in-store element that makes the biggest impression, according to our survey, is brand and product assortment. If consumers could change one thing about their in-store footwear shopping experiences, what would that be? Check out the open-ended answers following the charts for some revealing replies to that question. is survey conducted by MESH01 included 511 respondents, men and women, aged 18-60.Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform.MESH01 collects data from a select panel of active and outdoor enthusiasts. CONSUMERS WEIGH IN ON THE IN-STORE SHOPPING EXPERIENCE How many times have you shopped for footwear in a brick-and-mortar store in the past year? When shopping for footwear, do you have a specific brand in mind before you go into the store? 39% 41% 13% 7% 1-2 times 3-5 times 6-9 times More than 10 times Where have you shopped for footwear in the past year? (select all that apply) 45% 53% 21% 39% 34% 28% 22% 37% 26% Department store Footwear Specialty Chain Family owned/ Independent shoe store Sporting goods store Online (through brand's website) Online (not affiliated with any store) Outdoor specialty store Mass Merchant/ Discount Running specialty 54% YES 46% NO S E I Z E T H E T R E N D ! CARPE TRENDEM How many times have you purchased footwear online in the past year? 47% 32% 8% 10% 4% 1-2 times 3-5 times 6-9 times More than 10 times Never I always purchase my shoes in a brick and mortar store. 46 • Footwear Insight ~ November/December 2022 footwearinsight.com

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