If you do have your feet measured or scanned, was it your
suggestion or the sales associate's suggestion?
40%
60%
Sales Associates
suggestion
My suggestion
POWERED BY
POWERED BY
When shopping in a store for footwear, do you like to have sock or insole options
suggested to you?
When shopping for footwear in a store, do you have
your feet measured or assessed with a foot scanner?
15%
9%
28%
48%
Yes
I like to have socks
suggested to me
Yes
I like to have insoles
suggested to me:
Yes
I like to have
both socks and insoles
suggested to me
No
I prefer not to have
socks or insoles
suggested to me
32%
22%
47%
I have my feet measured with
traditional measuring device
I opt for a foot scanner
if available
I do not have my feet
measured or scanned
If you shop in a family owned/independent shoe
store, how would you rate the quality of the assortment?
18%
34%
30%
17%
Adequate Good Very Good Excellent
If you shop in a family owned/independent store, how would you
rate the level of knowledge of the sales people vs the other stores?
7%
21%
37%
35%
Adequate Good Very Good Excellent
YES
30%
70%
NO
23%
2%
38%
7%
16%
14%
Brand and
product
assortment
Extra
Touches*
A good and
thorough fitting
Easy and
intuitive
displays
Pricing Thoughtful
product
recommendations
What's the one in-store element that makes the biggest impression on you?
*offering drink / chair massage / gift with purchase, etc.
When shopping in a store for footwear, do
you like to have additional styles or colors
presented to you by the sales associate?
footwearinsight.com November/December 2022 ~ Footwear Insight • 47
