GOLD MEDAL SERVICE AWARDS
38 • Footwear Insight ~ November/December 2022 footwearinsight.com
building a shoe business as a combination of retail and healthcare
is a great proposition. It's a fine line to walk but playing both sides
of the field is a proven model."
— Tony Chiappetta, Chiappetta Shoes
"Our success in customer service comes from sticking to our roots.
Murray's has been in business since 1875, and we have seen changes
in customer service across the industry; it's more important than
ever that we continue to offer excellent customer service. We take
the time to train every employee to ensure they have the knowledge
to help our customers. In turn our incredible staff is empowered
to work with every customer to ensure they walk out with a pair
of shoes they love. Our customers know the quality of service we
offer, and it keeps them coming back for more."
— Alicia Murray, Murray's Shoes
"A customer service secret? Empathy! We need our customers
to truly believe we are guiding them towards the best products
possible for their comfort and lifestyle needs, and they feel the
difference when they know we are doing our best to put ourselves
in their shoes."
— David Casamassa, Sole Provisions Family of Stores (including
InStep, Alan's Shoes, Allen's Shoes, Pegasus Footwear)
"Our secret sauce is developing an in-depth relationship with
The team at Chiappetta Shoes, Kenosha, WI.
Alan's Shoes, Tucson, AZ.
