Issue link: https://viewer.e-digitaledition.com/i/1487355
I t is not unusual anymore for one day to be 70 degrees, and the next, snowing. Sometimes it can seem as if seasons have disappeared. A walk or ride to work can be completely different than the trek home, temperature and sunlight-wise. Considering today's climate uncertainty, we asked brands how they design and market hats, apparel and footwear to deliver head to toe weather protection Weather-Shielding Headgear "People are buying versatile items that can be cross-functional through different seasons by using layering. They're also looking more for sun protection built into apparel and headwear. And stronger storms and more intense rain mean that rain jackets are must-own items in an increasing number of markets. We're choosing technical fabrics that lend themselves to everyday wear in simple, modern silhouettes with comfort in mind." — Charlie Berg, outdoor product manager, Outdoor Research. For Spring 2023, Outdoor Research is expanding on the Swi hat program with three additional styles – the Swi Air Cap, Swift Visor and Swift Bucket. These are lightweight, performance headwear styles with UPF 30+ protection. Some other sun styles from the firm feature ActiveIce, which is a thermoregulating fabric treatment offering a cooling effect. Safeguarding Apparel "We see customers moving to products that offer versatility. From jackets that can be worn on a run or to the store, to baselayers that perform and are fun to wear as a stand-alone piece. But consumers are still demanding the performance in these products. We are offering wind and water protection in more styles and categories – high end performance and everyday pieces." — Jon Howard, director of consumer sales and marketing, Cra Sportswear Craft launched in the baselayer category over 40 years ago, so the brand knows next- to-skin apparel. From there, layers allow the wearer to breathe and regulate body temperature. The ADV Essence Hydro Jacket features a waterproof three-layer recycled fabric capable for high-output activity, taped seams and VentAir wind fabric. An adjustable hood with visor protects from the rain. As part of the Essence Collection, it has a slightly more generous fit for layering or everyday use. Weather Report How Brands are Combating Climate Uncertainty with Style & Substance. By Suzanne Blecher Carhartt SuperDux IN THE STUDIO / CROSS-FUNCTIONAL FABRICS 24 • Textile Insight ~ November/December 2022 textileinsight.com