Team Insight

teaminsightmag.com January/February 2023 ~ Team Insight • 21 CAP AMERICA Rhyen Campbell, Communications and Engagement Strategist The biggest challenge in 2023: "While the supply chain will be better in 2023, it will still not be 100 percent back to the way it was before the pandemic. ere will be holes in inventory and delays in filling those styles that are out of stock. Team dealers will need to work with coaches and leagues and be nimble enough to pivot to something that may not be their first or even second choice." Advice for team dealers: "Prepare your coaches for what lies ahead and get them to order early to have plenty of time before the season starts. Communicate inventory challenges and pro- duction times so they are aware and avoid any potential delays." New product focus: Cap America's i5009 is a low-profile, six-panel unstructured cap with a standard pre-curved visor and washed chino twill with washed so trucker mesh and an adjustable plastic snap tab closure. e 15011 is a high-profile, five-panel structured cap with a modified flat visor, poly/cotton blend with trucker mesh, a braided rope accent and adjustable plastic snap tab closure. n RICHARDSON SPORTS Derek Jensen, VP–Sales The biggest challenge in 2023: "Customers will likely have more choices when it comes to where they spend their dollars. is means increased competition and the need to work hard to stand out in the market. One of the biggest challenges you may face will be providing excellent service in order to retain business and attract new customers. is may require using new technologies and programs to improve the efficiency and effectiveness of general operations. is goes for team dealers and vendors alike. At the same time there should be a focus on building strong relationships with customers by being responsive to their needs, providing personalized service and addressing any issues or concerns in a timely and satisfactory manner." Advice for team dealers:"By staying attuned to the changing needs and preferences of the customer and consistently deliv- ering exceptional service, you can position yourself as a trusted and reliable partner in the market, even in the face of increased competition." New product focus: e PTS50 is the evolution of Richardson's micro-mesh fabric, built to complement the matrix mesh fabric used in its PTS Uniforms. n ADVICE FROM ABOVE Cap America i5011 Cap America i5009 Richardson Sports

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