Footwear Insight

January/February 2023

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TRENDINSIGHT COMFORT AND DURABILITY are the top traits consumers look for in their boots. And boots are in-style year-round for many consumers. ose are just two of the takeaways from our latest consumer survey which focused on, you guessed it… boots! e most popular category of boots, according to our survey of 500 consumers, is hiking boots, which 75% of respondents said they regularly buy, followed closely by cold weather/snow boots (68%) and fashion boots (65%). When asked where they most oen shop for boots, 67% said outdoor stores and 63% said sporting goods stores. e most important features consumers look for in boots are comfort and durability, followed by waterproofness, insulation and price, according to our survey. Not surprisingly, when asked what time of year they most oen wear boots, 95% of consumers said winter, but it's clear that many consumers wear boots year-round as Fall was mentioned by 88%, Spring by 58% and Summer by 30%. n HOW CONSUMERS SHOP FOR BOOTS What types of boots do you regularly buy? What type of stores do you shop for the boots that you regularly buy? What features are most important to you when choosing which boots to purchase? When buying a pair of boots, do you also purchase Select all that apply ... When shopping for boots, how important is an anti-slip outsole to your purchase? S E I Z E T H E T R E N D ! CARPE TRENDEM is survey conducted by MESH01 included 500 respondents, men and women active and outdoors.Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform.MESH01 collects data from a select panel of active and outdoor enthusiasts. Rain Boots Family Shoe Store Not important Work Boots Discount Footwear Chain ONLINE Affiliated with your favorite brick and mortar store Somewhat important Fashion Boots Department Store ONLINE Not affiliated with your favorite brick and mortar store Very important Cold Weather Boots/ Snow Boots Sporting Goods Store Hiking Boots Outdoor Specialty Store 75% 67% 68% 63% 65% 52% 60% 47% 28% 45% 46% 26% 5% 51% 44% *Note: 38% did not buy additional products. Traction Cleats Insoles Waterproofing spray Socks 47% 35% 28% 8% 1. Comfort 2. Durability 3. Waterproof/Water Resistant 4. Insulation/Warmth 5. Price 6. Fashion/Style 7. Sizing 8. Brand Ranked 1–8 with 1 being the most important 38 • Footwear Insight ~ January/February 2023

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