Footwear Insight

January/February 2023

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POWERED BY If you purchased any of the additional items, did you select the item…? What time of year do you most often wear boots? (selected comments) RETURN POLICIES How long did you have the item(s) before you returned it to the store? How long did you have the item(s) before you returned it to the eCommerce site? Does a brick and mortar retailer's return policy factor into whether or not you purchase there? When shopping for boots, do you use the same sizing as your shoes, athletic or casual footwear, or do you have your feet measured at the store? Does an eCommerce site's return policy factor into whether or not you purchase there? 7 days or less 7 days or less At the suggestion of the eCommerce site I have my feet measured 14 days 14 days At the suggestion of the store sales associate I use the same sizing/ I purchase boots without getting my feet measured 30 days 30 days 60 days 60 days On your own/ Saw item in store's display +60 days +60 days 3% 1% 9% 5% 82% 21% 25% 21% 20% 14% 85% 46% 49% 4% 15% When you purchase footwear online, do you expect to pay for the shipping of returned items? NO 47% NO 28% NO 80% YES 53% YES 72% YES 20% POSITIVE 92% POSITIVE 90% NEGATIVE NEGATIVE If you have returned footwear IN-STORE, was the experience positive or negative? If you have returned footwear ONLINE, was the experience positive or negative? 8% 10% All seasons for hiking and warmer boots in the late fall, winter, and early spring. Male 34 Work boots every day all day on concrete. Male 40 All year. I live in Montana, so boots are essential. Female 36 I wear boots everyday of the week because of my job. Male 31 Boots can be worn at anytime of the year. Every season is a great time to wear boots. Female 33 Work boots are all year. Others are different times. Female 43 I wear boots according to the seasons and the activities that I participate in. Female 37 I wear boots all year long for construction projects and I wear insulated waterproof boots for hunting in the fall/winter. Male 42 Rain boots in spring. And hiking boots in all seasons. Female 40 Different boots for different seasons. Female 55 Hiking in summer, snow boot in winter, style/fashion boot in winter/fall/spring. Female 30 All times when hiking. Female 47 I wear my short booties and hiking boots in the summer. Female 33 My work and play requires all kinds of different boots year round. Male 49 WINTER SPRING SUMMER FALL 95% 59% 30% 88% footwearinsight.com January/February 2023 ~ Footwear Insight • 39

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