10 • Footwear Insight ~ January/February 2023 footwearinsight.com
TRAIL
READY
LINE
LAUNCH
Outdoor brand LOWA,
known for its hiking
boots, is entering the trail
running category with
the introduction of All
Terrain Running (ATR) by
LOWA. The line features
three distinct silhouettes:
CITUX, designed for
fast trail running; the
AMPLUX, for runners that
want to go further and
faster; and the FORTUX,
for longer distances. The
ATR styles feature the
proprietary LOWA TRAC
Sole system for traction
in wet or dry conditions.
They also have a carbon
reinforced rebound
plate for energy return
and protection. And
the shoes utilize LOWA
DYVENA, a polymer
compound that offers
excellent cushioning
to absorb the forces
that occur during heel
strike. Priced between
$160 and $175, the
ATR collection will be
available at specialty
retail starting June 2023.
THE FOOTWEAR EYE
