Textile Insight

POWERED BY How likely are you to track how a product is made using information provided by a brand? Would you pay more for a brand based on their social or environmental policies? Are you aware of PFAS* also known as "forever chemicals" and the changing regulations? Who should be responsible for communicating the changing PFAS regulations to you and/or any possible effects it may have on the apparel or footwear that you plan to buy? Has your interest in knowing where a product is made increased in the past year? Selected Comments ... Do a brand's social or environmental policies sway your purchasing decision? Has the increase in extreme weather patterns heightened concerns of climate change? How important is climate change to you when purchasing apparel or footwear in the year ahead? The retailer selling the footwear The retailer selling the apparel The companies making the performance materials featured in the footwear The companies making the performance materials featured in the apparel (Select all that apply) The Environmental Protection Agency The brand making the footwear The brand making the apparel Very Likely NO Very Important YES Not important Somewhat Likely Remained the Same Somewhat important 41% 42% 62% 64% 64% 74% 79% 23% 16% 28% 42% 30% 53% 42% 41% 69% 58% 58% 31% 41% 52% 42% NO NO NO NO YES YES YES YES Not Likely 23% 48% textileinsight.com Winter 2023 ~ Textile Insight • 39 Inflation and supply chain issues have resulted in higher prices. Who do you think should bear the brunt of the price increase? All should bear the price increase as equally as possible so that the entire supply chain can continue to function. Female 34 It should be shared to some degree, but if it's short term pain from supply chain issues it should be on the Brand. They made the supply chain decisions they did that incurred the higher costs, the customer can ultimately choose to stay with the brand or not if they increase pricing. Male 36 Do we blame chickens for eggs costing more? No. You pay for what you get. Female 32 I would prefer someone else to take the brunt of the inflation, but the reality is it always trickles down to the consumer. Male 32 This is a hard question. As the consumer, I do not want to pay the extra increase but I guess some-one has to, so it may as well be the manufacturer. Male 44 Would you pay more for a brand based on their social or environmental policies? Sometimes because of how it was made in production specifics and the way they are treating the workers. Male 57 Yes but... Many brands greenwash. They claim to be environmentally focused yet they still airship and use polybags (even "recycled" ones aren't great). Male 36 If all else is equal. Female 52 I like to know if a brand is environmentally conscious but that will not push me towards a purchase. Female 42 I mean if they are doing environmentally friendly practices, that is greatly appreciated but if that costs me way more money then I am not a fan of that. Male 50 Who should be responsible for communicating the changing PFAS regulations to you and/or any possible effects it may have on the apparel or footwear that you plan to buy? Let's hear about it in as many ways as possible. Female 39 Per- and poly-fluoroalkyl Substance regulations vary by state. Compounds that readily break down into regulated PFAS are still allowed for production. I think the companies producing the compounds should do better at stopping the production of PFAS and their precursors, but any involved in the production/ sale of things needs to do better and be more transparent and informed about the chemicals in their products. I don't think corporations generally know or care much about this. Male 49 The more parties sharing the information the better. It should be on us all to do our own research as well and make conscious decisions. The weight and responsibility should not be on one party. Male 34 *Per- and polyfluoroalkyl substances.

• Cover