January/February 2023

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TRENDINSIGHT POWERED BY HOW OFTEN DO YOU TRAIL RUN? 14% 19% 5% 22% 11% 15% 13% 25% 4% 71% Never Once each month Hiking boots/ shoes 2-3 times each month Road running shoes Once each week Athletic sneakers More than once each week Daily Trail running specific shoes When you trail run, what type of footwear do you wear? 1% 23% 38% 17% 17% 4% HOW OFTEN DO YOU HIKE? Never Once each month Once each week More than once each week Daily 2% 11% 29% 57% Road running shoes Athletic sneakers Trail running specific shoes: Hiking boots/ shoes When you go for a hike, what type of footwear do you wear? HOW CONSUMERS SHOP FOR HIKE & TRAIL HEADING OUT TO HIKE HITTING THE TRAIL Hiking and trail running are two distinct activities and product categories, but there is plenty of crossover between the two. According to our recent consumer survey of active and outdoorsy adults, nearly 30% of hikers oen opt for trail run shoes when hiking rather than traditional hiking boots. Hikers and trail runners shop frequently — 38% tell us they buy trail running shoes two or more times per year, and 22% buy hiking footwear twice or more per year. And they are willing to spend: 81% expect to pay $100+ for hiking footwear, 25% say they'll pay $150+. For trail run shoes, 71% will pay $100+, with 10% selecting $150+. What else do they buy? Socks, backpacks, hydration and nutrition all rate highly. Where do they shop? For trail running shoes, top picks are online or in-store at outdoor specialty or run specialty. For hiking footwear, the top choices are outdoor specialty, online and sporting goods stores. n S E I Z E T H E T R E N D ! CARPE TRENDEM This survey conducted by MESH01 included 340 respondents, men and women, who hike, trail run or are active and outdoors. Trend Insight is a feature within sportstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. 36 • January/February 2023 sportstyle • 2-3 times each month

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