Outdoor Insight

Winter 2023 • 35 PICTURE ORGANIC Started in 2008 by three child- hood friends, Picture's mission is to fight climate change through their passion for board sports and the great outdoors. From day one, the brand established pro- gressive environmental standards while remaining true to their fun, off-beat spirit – qualities the brand is still known for. Today, the B-Corp certified brand's com- mitment to a sustainable, ethical, and environmentally responsible approach covers every aspect of their business, from supply chain to manufacturing to shipping. Picture co-founder Julien Durant said, "Over the last nine years we've worked hard to build the brand in the North American market with our U.S. sales part- ners at Global Sales Guys. But this achievement is really the result of an entire team's efforts to bring something fresh to the market and share Picture's story." Picture's core business and growth have been within the snowsports market in the U.S., achieving consistent year-over- year-growth averaging 30% and in 2022, over 40%. As the brand continues to expand its footprint in the U.S. market with their streetwear and surf collections, a sustained upward trajectory is expected in adjacent markets. The Picture team points to its overall commitment to "using business as a force for good" and Picture's ability to connect with a consumer who shares the same values to "Ride, Protect & Share" as continued motivation to drive the brand "to the next level." n STANLEY is is the second consecutive year Stanley has won the NPD award for its growth. e brand points to its healthy distribution, making it easy for consumers to shop wherever and whenever they want for the brand's products, as a key to growth. Stanley reports it has seen a 97% sale growth at specialty, outdoor and sporting goods stores nationwide. Stanley's most coveted prod- uct, the 40oz Quencher, has also become a TikTok trending must-have hydration product with #StanleyQuencher gaining 22.6M views on TikTok. Among the latest product standouts for the brand are its barware products, including Adventure Stacking Beer Pints, GO Everyday Wine Tumbler, Classic Easy-Pour Growler and Classic Stay Chill Beer Pitcher. The products are known for having double wall insulation that keeps cold drinks cold and hot drinks hot for hours, making them the ideal accessory for any adventure. Stanley's barware cate- gory has experienced exponential growth at 91% year over year. In 2023, Stanley is celebrating its 110th anniversary. "We are thrilled to be rec- ognized as a key player in the industry and recognized for the company's continued growth," said Terence Reilly, Global President of Stanley brand. "We look forward to continuing this momentum and providing our customers with on-trend, styl- ish and functional products that have become synonymous with Stanley." n The founders of Picture share a passion for board sports and for the environment. Stanley's barware products keep hot drinks hot and cold drinks cold. outdoorisightmag.com • Outdoor Insight

• Cover