Footwear Insight

March/April 2023

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Get on your feet! Brands are pulling out all the stops when it comes to shoes that walk the walk when it comes to healthy living. But what exactly are the ingredients in a good wellness shoe? ere are several key traits, according to footwear brand execs, with support being at the top of the list. "e shoe should provide ample support and cushioning for your feet to help prevent foot fatigue and pain," notes Instride Shoes President Dan Werremeyer. Likewise, Powerlace Sales Director David Santagata is intent that "the shoe should have support in the heel area, and high-quality materials in the midsole and outsole for greater versatility" at work or play. "Having spent over a decade of my career within the orthotic market, my first port of call is always the footbed; A deep supportive heel cup, prominent arch support and metatarsal raise are a must," adds Strive Footwear Managing Director Sam Wright. A great wellness shoe has the ability to move with you naturally. "Since we spend much of our day walking, we should be wearing shoes engineered for a walking stride, this means under foot midsole foam that works with a heel strike of about [twice] your body weight each stride," according to GOOD VIBES WELLNESS LOOK GOOD, FEEL GREAT STYLES PROVIDE MOBILITY AND VERSATILITY FOR ALL-DAY WEAR. BY SUZANNE BLECHER 28 • Footwear Insight ~ March/April 2023 footwearinsight.com

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