Issue link: https://viewer.e-digitaledition.com/i/1495303
sources, including trainers, podiatrists, physical therapists or friends who have recommended the brand. Our customer care team even has record of Derek purchasing OOFOS for himself and teammates years ago through our website! Over time, the relationships with these three have grown to where they are not just part of our marketing campaigns but now have invested personally in the future of the company. The heart of the brand is our commitment to improving the lives of others and making them feel better. Derek, Alex and Dawn are fundamentally aligned with this mission and our brand values." What are your big initiatives for 2023? "Our primary focus is to continue to live our mission: to make people feel better. Our new product introductions have always been driven by listening to our consumers Active Recovery footwear needs and offering a wide range of styles with the same consistent feel across the entire line. This is provided by our OOfoam™ technology and patented footbed. This spring we are launching a brand new, athlete-inspired silhouette called the OOmg Sport. The OOmg sport is built for post-game recovery, but with street-ready style. Later this year, we will launch the OOmg Sport LS, a version of the OOmg Sport with an internally routed lacing system (LS). Both styles are something our consumers have been asking for, so we are excited to bring them to market." How will you continue your momentum in the recovery space? "We will continue to educate consumers on the benefits of our footwear and exclusive technology. OOFOS is an experiential brand and we strive to have as many consumers try the product as possible. We are confident that when they try on OOFOS, they will experience what we call 'feeling the OO.' We want to continue to focus on authentic partnerships, not only with the OOcrew, but our retail partners and medical professionals. In recent months, we have built a strong network of key partnerships to drive awareness and advocacy for the brand, including Exos, DUPR, the Las Vegas Raiders, USA Gymnastics, and the US Ski & Snowboard team. We will also remain dedicated to Project Pink, a breast cancer research and treatment fundraising initiative that began in support of one of our first employees, Duncan Finigan, through her four-year battle with the illness We want to do all we can to keep her memory alive following her passing in 2019 by helping to eradicate breast cancer. To date, OOFOS has donated more than $3.4M to Dana-Farber Cancer Institute to support the cause and we always say, that is just the beginning." ADVERTISEMENT I have been wearing OOFOS for several years and have never had footwear maximize my recovery time while away from the field-of-play like OOFOS. I am confident in the brand and its ability to get me to the next level in my sport, especially during my newest career move to New Orleans. I'm proud to invest in the company's future for other athletes." DEREK CARR, QUARTERBACK, NEW ORLEANS SAINTS NEW PRODUCT A CLOSER LOOK AT THE OOMG SPORT T he OOmg Sport is an athlete-inspired recovery shoe – built for post-game recovery, yet street-ready for any occasion. Designed on the same foundation of OOfoam™ technology and patented footbed geometry as other OOFOS models.The midsole of the OOmg Sport is accentuated by a tapered sidewall paired with our unique 4-way stretch FibreFlex upper that forms to your every move - providing maximum foot mobility in an athletic, closed- toe silhouette that's ready to take on any season. Lightweight, flexible and ready to help yOO get back to your best, the OOmg Sport is a must-have for any athlete's life[style]. WWW.OOFOS.COM