Footwear Insight

March/April 2023

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T he new WK400 walking shoe from Keen is a $165 style designed with patent-pending KEEN.CURVE technology. According to the brand, the design combines constant curve geometry, underfoot plate technology, and a high- energy midsole to create a unique feeling of forward momentum that makes walking "feel like rolling." e WK400 also has a 30mm toe spring that delivers an easy transition from heel strike through to toe off. A 10mm last drop between the heel and forefoot further promotes forward momentum. e idea for the shoe evolved from a traumatic experience. Four years ago, Keen's Global Product Innovation Creative Director, Rory Fuerst Jr., suffered a skiing accident that le him unable to walk for several months. Along his road to recovery, he says that discovering the simple joy of walking helped bring him out of fog and depression and saved his life. e experience served as a catalyst for the brand's new walking technology and shoe. e WK400 is available in four colors across men's- and women's- specific fits. It is available online and at select retailers now. n Keen Takes a Walk PRODUCT LAUNCH footwearinsight.com March/April 2023 ~ Footwear Insight • 9 Birkenstock Blue Footbed German made quality • Metatarsal rise and heel cup • Structural stabilizer to prevent pronation and rolling ankles Comfo-Arch ™ A molded featherweight orthotic • Excellent for sport, work, casual and dress shoes • Deep heel cup for great hind foot control • Sized XS, S, M, L, XL PowerStep Pinnacle Control, flexibility and comfort • Increases stability • Great hind foot control • Low profile design Bintz Company A family business for over forty-five years Quality Orthotics Great Prices Wonderful Service Visit our website to see all the companies we represent. 630-665-3113 • bintzco.com FootwearInsights202211A.pmd 11/7/2022, 1:45 PM 1 Forward momentum is the goal in Keen's new WK400 style. The design combines constant curve geometry, underfoot plate technology, and a high-energy midsole to create a feeling of forward momentum, according to the brand.

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