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professional!" exclaims Finn Comfort President Justin Orrell-Jones. As the category of "wellness footwear" evolves, each brand has their own take. And one thing is clear, versatility and styles ranging from walking and recovery to supportive lifestyle shoes with a fashion flair can all fit under the wellness umbrella. With lots of insight to share, we asked brand execs to share their views on the evolving world of wellness footwear. How has the wellness trend impacted your brand and how can shoes be a part of a healthy lifestyle? "Not only can your shoe provide support and comfort for your feet, but it can also help improve your overall posture, balance, and mobility. When your feet are properly supported and aligned, it can have a positive impact on your entire body. Find shoes that are the right size and shape for your feet, as well as ones that are made from breathable materials to prevent sweating and discomfort." – Dan Werremeyer, president, Instride Shoes "Finn Comfort has been producing footwear that helps to cultivate health, mobility, and well-being since the very beginning. We believe that authentically healthy footwear must be produced in a way that promotes wellness for both the individual and the environment. This includes the right designs, the healthiest components, and the cleanest production methods." – Justin Orrell-Jones, president, Finn Comfort USA "e wellness category is where we live. With our patented VersoShock technology, our shoes are clinically proven with a study from the UCLA Medical Center to relieve pain by up to 92% in your back, and 85% in your knees. is makes it possible for our customers to be more active which makes for a healthier lifestyle." - Bill Taylor, director of global sales, GDEFY by Gravity Defyer "All our shoes can be classified as wellness shoes because they feature excellent stability and arch support. For all-day wear, a shock- absorbing, supportive footbed is key. We also have rocker bottom outsoles which are truly ideal as they alleviate strain and stress on the ball of the foot." – Megan Gold, design director, Alegria "Our development team focused from the start on a high-end shoe, built with an EVA midsole for stability and energy return with every step, and a real rubber outsole for durability. e semi-rigid heel counter offers unparalleled stability, thanks to our self-lacing system in the back. Our self-lacing shoe is recommended by foot care professionals, including pedorthists, orthotists and podiatrists." - David Santagata, sales director, Powerlace "'Look Good Feel Good' is the new Geox headline which summarizes its inspiration and purpose — to offer the aesthetic and personal pleasure of wearing products that express the best of fashion and style, and to ensure an authentic feeling of well-being through its technologies." - Mario Moretti Polegato, founder, Geox "Shoes are paramount to the comfort and alignment of our bodies. e shoe should support the foot in the arch and around the heel to provide stability. We allow the wearer to achieve the best fit with a full run assort- ment of American sizing, as well as medium and wide widths." - Matt Dieckhaus, VP of sales and marketing, Latitudes Inc. (KLOGS) "Active Recovery is one of the fastest growing categories in the footwear industry. As people think more and more about living a healthy lifestyle, they think of diet, sleep and exercise. An extension of exercise is wearing great shoes all day that fit well, are comfortable and are engineered for maximum benefit when you walk." - Brad Bischel, co-founder, Velous Footwear FOOTWEAR: WELLNESS/GOOD VIBES sportstyle • sportstylemag.com 30 • March/April 2023 ARCOPEDICO/CIBELE Cibele features a recycled knit upper which is lightweight and flexible, promoting circulation aer physical activity. e outsole features Arcopedico's signature Dual-Arch Support which provides necessary support and comfort for all-day wear. e elastic goring on the front of the foot allows for ease when sliding into the shoe, and will hold your foot securely in place. Available now. MSRP $125.

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