TRENDINSIGHT
In our latest survey, we asked 335 consumers, all of whom described themselves as "walkers," a variety of questions focused on footwear
and foot health, including how they shop. We also asked them about their fitness routines as walkers, and what they wear when they
walk. Footwear with a perfect fit is a must for these consumers — 99% said they believe improperly fitted shoes can cause foot problems.
Additionally, 26% of our respondents have their feet measured when buying footwear at a brick-and-mortar store, with 27% getting their gait
analyzed as well. Insoles are also popular with this demographic — 61% have purchased them to correct foot alignment. When it comes to
walking, 93% of respondents said they walked three or more days per week for fitness, and 63% said they were walking more this year than
last year. Walking shoes (36%) are a slightly more popular footwear choice for the fitness walkers we surveyed than running shoes (35%). n
SHOPPING FOR FOOTWEAR
WITH WELLNESS IN MIND
S E I Z E T H E T R E N D !
CARPE
TRENDEM
is survey conducted by MESH01 included 335 respondents, men and women active and outdoors. Trend Insight is a feature within sportstyle
that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts.
38 • March/April 2023 sportstyle • sportstylemag.com
