TRENDINSIGHT
Do you believe that
improper fitting footwear
can cause foot problems?
When you shop for footwear at a brick
and mortar store, do you have your feet
measured or your gait analyzed?
If yes, was the foot measurement or gait
analysis suggested by the store associate as
part of their customer service experience?
I have my
feet measured
YES
it was
suggested
by sales
associate
I have both my
feet measured
and my gait
analyzed
NO
I asked to
have my feet
measured
and/or gait
analyzed
I do not have my
feet measured or
my gait analyzed
26%
27%
48%
Have you purchased insoles
to correct your foot alignment?
If yes, did you choose the insole
brand or was it suggested to
you by the store associate?
YES
NO
39%
61%
Other The insole
brand was
suggested
by a store
associate
It was
recommended
from a
medical
professional
I chose
the brand
2%
20%
25%
52%
Have you ever purchased
footwear in order to relieve foot
pain or body alignment issues?
If yes, did you choose the footwear
brand or was it suggested to you
by the store associate?
YES
NO
30%
70%
Other It was
recommended
from a
medical
professional
The footwear
brand was
suggested
by the store
associate
I chose the
brand
4%
15%
29%
52%
50%
50%
YES NO
1%
99%
40 • March/April 2023 sportstyle • sportstylemag.com
