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regularly buy closeouts of a Top 10 style and put new and closeout versions side by side on the sales floor, Hartner said. "is one is $100, it was $135. e current version is $135. And it's up to you," describes Hartner. "A lot of people still want the new one. What's new and cool? But a lot of people are like, 'Oh, wow, that's really nice. ank you. I'll take the $100 version of the shoe.'" Amidst a price point discussion, it's clear that quality product is what helps specialty retailers stand out. "We have not dropped our standard of premium product, premium staff and premium service," remarked omas Morgan of Footzone in Bend, OR. "is is a game we can play quite well and while sale product has always been a small part of our strategy, we'd rather showcase our strength and create value rather than expect less based on market forces." At e Running Well Store, the biggest in- ventory challenge lately has been obtaining the right volume of color options in stock. "Many of our vendors have kept good inventory on a variety of color SKUs while also informing us which ones are booked and selling at higher rate so that we can gauge popularity ahead of time," remarked Henry. On the Shop Floor e service level offered by retail run spe- cialists remains an allure to the channel for both runners and non-runners alike. "Our primary focus is our customers and listen- ing to their needs," Tammy Zito from Palmetto Running Co. in Bluon, SC, told us. "is is where our team makes sure that it is providing an experience for the customer that includes making sure they are educated on his or her purchase. is may take more time, but we are 100 percent invested in providing that service." Apparel remains a tougher sell for the run specialty channel today, which has forced some run specialty retailers to narrow their offerings to fewer brands, while trail running is said to be on the rise among some consumers in the channel. "Not just trail shoes, but trail-inspired ap- parel and accessories," suggested Morgan of Footzone. "It's a top to bottom identity for new and seasoned trail runners alike, even when they aren't running. Fresh technical products as well as fresh looks are what keep that consumer engaged." The Running Well Store's Henry has an optimistic outlook for the remainder of 2023, much like many of his colleagues in the busi- ness. Recession or not. "We're greatly looking forward to it with loads of new and updated shoes being released, new store group run formats, and a grand opening for our flagship store," he said. "e rest of 2023 should be a blast!" n 12 • May/June 2023 sportstyle • sportstylemag.com SHOP TALK It's all about the run, inside and outside, at The Running Well Store in Kansas City.

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