sportstyle

SOCKS sportstylemag.com • sportstyle May/June 2023 • 23 T hose in the know are aware that must-have items for runners looking to be at their best include the greatest-fitting, super-functional, tech-savvy, socks and insoles. We've asked brands to share their top picks for 2023 and answer the question: What are some of the key traits runners are looking for in their socks and insoles right now? FEETURES Product: Elite Invisible MSRP: $18 Tech Details: Designers put a maximum amount of technology in a minimum amount of running sock with the Elite Invisible. Targeted compression provides support where you need it, technical mesh ventilation keeps feet cool and comfortable, a higher tab protects the ankle while staying hidden and Heel Hugger 2.0 silicone tape helps the sock stay up in the most strenuous of running conditions. Anatomical design provides a custom-like fit. What Runners Want: "Launched in January, the Elite Invisible is a best-in-class, first-of- its-kind running sock. Sales took off almost immediately in warmer weather locations and we're now seeing the product sell in regions across the country. Invisible socks have been popular among runners and active individuals, but there hasn't been a high-performance option until now." – Dan Gardner, VP, specialty sales, Feetures ZENSAH Product: Tech + Compression MSRP: $50 Tech Details: ese popular, graduated compression socks are made for runners and athletes of all types, as well as for recovery. Tech + Compression features an innovative super so knit, ultra-comfortable graduated compression fit; and are extra durable for elite performance, marathoners, and OCR (obstacle course racing), as well as ultrarunning. is knee-high compression version is ideal for assisting with swelling from activity, helping to enhance blood circulation and oxygen flow. What Runners Want: "e merger of quality and technology is paramount for running socks. Runners are looking for a product that's going to work as hard as they do and help them reach their goals." - Sarah Humphries, director, Zensah MUDGEAR Product: Gloom Runner Reflective Crew Height MSRP: $25 Tech Details: If you are a lowlight enthusiast, the MudGear Gloom Runner is a comfortable solution for safer runs. Built with premium yarns designed to vent heat and wick moisture, Gloom Runner includes built-in reflective bands which bounce vehicle headlights as well as runners' flashlights and headlamps. e result is a durable performance sock for day or night. What Runners Want: "MudGear continues to find new ways to help 'Made Tougher' athletes and outdoor enthusiasts go further and last longer. We advocate for every runner who feels chained to the treadmill when you'd rather be outside. At MudGear, we are committed to engineering the highest quality performance sportswear and gear, so that runners can focus on what matters most — conquering new trails and enjoying the outdoors." - Marie Oblinsky Price, head of sales and strategic partnerships, MudGear OS1st Product: Nekkid Comfort MSRP: $14.99 Tech Details: e Nekkid Comfort is an invisible sock that does not slip down into the shoe thanks to a silicone oval grip (the same used in OS1st compression products), a specially constructed heel and light compression around the arch. Fit this sock confidently with track spikes, low profile running shoes, and everyday wear. e intentional design protects from blisters, stink, rubbing and pulling. What Runners Want: "As runners see shoes advance, they expect the same for the rest of their gear with socks as no exception. We know that runners are not just settling for moisture wicking and blister protection anymore, and instead look for something like our Socks with Purpose that use intentional design to address the unique challenges runners face with their feet. ey are looking for the right sock height, compression, premium material, and advanced manufacturing methods to give a competitive edge." - Stephanie Lee, director of marketing, ING Source Source Above, left to right: Zensah Tech + Compression, MudGear Gloom Runner, OS1st Nekkid Comfort.

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