sportstyle

28 • May/June 2023 sportstyle • sportstylemag.com RUN ESSENTIALS SORBOTHANE Product: Ultra PLUS MSRP: $70.59 Tech Details: is advanced insole features a custom system supporting the arch and stabilizing the rear foot, plus, the comfort and impact protection of a Sorbothane heel pad and expanded Sorbothane forefoot strike protection insert. Ultra PLUS cushions and cradles the foot in comfort while helping to protect against impact-related pain. What Runners Want: "Ultra PLUS integrates a custom designed support and stability system with the exclusive impact protection and comfort of Sorbothane. We combined over 40 years of user input, proven design capabilities and our proprietary material to make a great insole. Runners have been asking us for a comfortable stability insole with impact protection...that's the Ultra PLUS." - David Church, president, Sorbothane, Inc. FOOTBALANCE Product: 100% Custom Insoles MSRP: $80 Tech Details: MyFootBalance 3D Foot Scanning Service combines advanced 3D foot scanning technology with biomechanical foot analysis and product recommendation, including footwear, compression products and a range of custom insoles. FootBalance 100% custom insoles keep runners active and pain free. ey are custom molded to the unique contours of your feet in-store. A patented Balance Plate technology provides dynamic arch support and increased shock absorption. What Runners Want: "Runners, and all consumers, are looking for improved health and wellbeing combined with injury prevention. e MyFootBalance System provides individual analysis and a custom insole solution in under 10 minutes. Knowing that everyone's feet are unique, personalization and a personalized fit is continuing to play a bigger role in consumers´ lives." – Andrew Richard, VP/GM for North America, FootBalance CADENCE Product: Original Orange MSRP: $49.95 Tech Details: Original Orange offers contoured support with a cut-out in the heel of the support shell for notable relief and comfort under the heel, combined with a full length high-rebound shock absorbing polyurethane foam from heel to toe. is updated version features even a larger cut-out in the heel of the support shell for even more comfort and relief. What Runners Want: "e insole connects the foot to the shoe and enhances the fit, feel, and comfort. Cadence are for those that want an insole that combines support with shock absorbing comfort and added relief under the heel; like a bucket seat for your feet. Plenty of options have fantastic midsoles, outsoles, uppers, and aesthetics; but not much going on with the insole. e ride (run) is a much more enjoyable experience with a contoured insole that offers support combined with shock absorbing comfort in all the right places." - John Hinds, founder, Cadence FootBalance 100% Custom Insoles Sorbothane Ultra PLUS

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