May/June 2023

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Do you plan on participating in local group runs? n 2021 n 2022 n 2023 GROUP RUNS & RACES YES NO 69% 63% 65% 31% 37% 35% YES NO 59% 49% 49% 41% 51% 51% 42% 39% 39% 9% 9% 14% 10% 17% 14% 22% 22% 21% 16% 13% 11% Early morning Late morning Early afternoon Late afternoon Evening What time of day do you normally run? 1% 2% 2% 5% 5% 5% 8% 10% 7% 15% 22% 21% 13% 10% 9% Indoor track Outdoor track Park No motor vehicles Trail Street Treadmill Where do you mostly run? 51% 54% 53% 8% 12% 9% 15% 24% 21% 30% 25% 27% 46% 39% 43% 1-4x 5-10x 11-15x 16x + How many times per month do you typically run? n 2021 n 2022 n 2023 I n our latest consumer survey, we asked runners questions about a variety of different topics, ranging from when they run, how oen they run, what products they prefer, and what impacts their purchasing decisions. Our survey respondents reported that they primarily shop for their running footwear at running specialty stores, while their top destination for running apparel is sporting goods stores. e greatest percentage of respondents said they replace their running shoes every 3-6 months, and the sweet spot on price point for a pair of running shoes is between $100-$150. Socks jumped out amongst the categories mentioned, with 56% of those surveyed saying their choice of socks is very important to their running experience. And when asked about reflective/safety products, reflective socks stood out as category surging in popularity. We also got some interesting open-ended replies to questions about sustainability and when to replace shoes. When asked if they would be more likely to buy from a brand if it offered a take-back recycling program for shoes, 84% said yes. And 63% said that, yes, a brand's sustainability story plays a part in apparel and footwear purchasing decisions. As for whether running shoes should come with a mileage/expiration date, 75% said yes, with one respondent even stating, "If they did, I would pay more money." n e survey, conducted by MESH01, included 441 respondents, men and women, ages 18 to 60 who identify themselves as active runners. RUNNING CONSUMERS KNOW WHAT THEY WANT DEMOGRAPHICS 46 • May/June 2023 sportstyle • Do you plan on participating in an organized race in the upcoming year?

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