sportstyle

RETAIL Where do you shop for your running FOOTWEAR? Where do you shop for your running APPAREL? Sporting Goods Store Sporting Goods Store Independent Shoe Store Department Store Department Store eCommerce Site No brick and mortar store eCommerce Site No brick and mortar store Mass Merchant eCommerce Site Affiliated with your favorite store eCommerce Site Affiliated with your favorite store eCommerce Site (affiliated with your favorite store) eCommerce Site (affiliated with your favorite store) eCommerce Site (affiliated with your favorite store) Single Brand Specific Store Single Brand Specific Store eCommerce Site Single Brand Specific eCommerce Site Single Brand Specific Running Specialty Store Independent Shoe Store Running Specialty Store Outdoor Specialty Store Outdoor Specialty Store 51% 61% 14% 33% 41% 44% 42% 39% 42% 23% 38% 28% 37% 29% 30% Mass Merchant 16% 30% 68% 20% 52% How often do you replace your running shoes? When you shop for new running shoes at a brick and mortar store, do you have your feet measured or your gait analyzed? If yes, was the foot measurement or gait analysis suggested by the store associate as part of their customer service experience? 33% 6% 27% 10% 18% 13% 4% 15% 53% 22% 6% 14% 18% 8% 3% 15% 4% 30% 51% 49% 3 months or less I asked to have my gait analyzed Both measuring my feet and the gait analysis was suggested by the sales associate I have my feet measured 3-6 months The gait analysis was suggested by the sales associate I have my gait analyzed 6-9 months I asked to have my feet measured I have both my feet measured and my gait analyzed 9-12 months I asked to have my feet measured and my gait analyzed I do not have my feet measured or my gait analyzed How much are you willing to spend on a new pair of running shoes? $80 or less: Up to $100 $100- $150 $150- $200 $200 or more 1 year or more Measuring my feet was suggested by the sales associate 48 • May/June 2023 sportstyle • sportstylemag.com

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