Issue link: https://viewer.e-digitaledition.com/i/1497771
sportstylemag.com • sportstyle May/June 2023 • 9 Goodmiles is working to connect strongly with the local running community through its in-store services, such as the Volumental digital foot scanner to help measure cus- tomers' feet and analyze their gait, and ties to local events that include partnering with the city's annual Lakeshore Marathon, hosting customer fun runs, and organizing walking and running groups. The Sajdak Family is no stranger to top- notch retail ser vice. The National Shoe Retailers Association named Stan's Fit For Your Feet and New Balance Milwaukee the National Footwear Retailer of the Year in 2013. And the operations have been recognized by Shepherd Express, a weekly alternative newspaper, for four years; by local consumers in an annual business poll; and by the Brookfield Chamber of Commerce. Plus, the retailer has been honored with Footwear Insight's Gold Medal Award for Outstanding Customer Service multiple times. After a typically long Wisconsin winter, which included a snowfall in late March, the weather has turned up along with the seasonal prospects for Goodmiles Running Co. Local high school cross-country athletes, an older walking crowd and younger female suburbanites are all among the banner's regular customers on any given day. While Milwaukee area shoppers are always looking for a deal, to date Goodmiles has not faced much, if any, price resistance from its customers as it always promotes a value message. When Hoka discontinued the Clifton 8, for example, the store's re- maining inventory of the style sold through swiftly. But the Clifton 9 also had a strong sellthrough rate when it became available. The Sajdaks concur that family's shoe operations have faced a sort of "inventory whiplash" over the last year or so. In addition to the two Goodmiles stores, the Stan's Fit For Your Feet collection of stores includes three Stan's locations, the Vionic Store Milwaukee, and Waxberg's Walk Shoppe. "I mean, it went from famine to you can get almost anything you want now," opines David Sajdak. "We are stocked and ready to go, but obviously we have more inventory on our walls compared to a year ago." n The retailer reports that it has not faced much price resistance with its run specialty offerings. Goodmiles carries a broad range of running footwear brands.