Issue link: https://viewer.e-digitaledition.com/i/1500046
TRENDINSIGHT e summer season is almost upon us, and most consumers expect to spend as much, or more, than they did on footwear last spring and summer according to our latest survey. e top styles our respondents say they will be purchasing are sandals and flip flops (78%), followed by running shoes (64%) and casual comfort footwear (58%). While 93% of surveyed consumers tell us they plan to spend as much or more on footwear this spring/summer season as last year, 58% say they will "buy less shoes" if they see the prices of footwear rising. When asked about sustainability, respondents were split, with 32% saying, "yes," a brand's sustainability commitment impacts their purchasing decision, 43% saying it has "somewhat" of an impact, and 25% saying it has "no" impact. When choosing shoes for all-day wear, the most important trait, according to the consumers we surveyed is comfort, followed by style, with price ranking third on the list. n SUMMER FOOTWEAR SHOPPING TRENDS WHAT TYPES OF FOOTWEAR ARE YOU LOOKING TO PURCHASE THIS SPRING/SUMMER? (select all that apply) How many pairs of new shoes do you expect to buy for yourself this spring/summer? How much do you anticipate spending on new footwear this spring/summer compared to similar purchases in the past? If the price of footwear rises, will that impact your purchasing? When you go to the store or go online to buy new footwear, do you normally have a brand in mind to buy before starting to shop? S E I Z E T H E T R E N D ! CARPE TRENDEM is survey conducted by MESH01 included 339 respondents, active men and women, aged 18-60.Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. Fashion boots 1-2 pairs Less than usual Buy less shoes if prices are higher Work Shoes & Boots 3-4 pairs Same as usual Buy same amount of shoes if prices are higher 5 plus More than usual Buy more shoes regardless of price Dress Shoes Fashion Sneakers Hiking Shoes & Boots Walking Shoes Casual Comfort Shoes Running Shoes Sandals & Flip Flop s 16% 49% 7% 58% 21% 41% 71% 37% 31% 10% 22% 4% 35% 37% 42% 58% 64% 78% YES NO SOMETIMES 53% 38% 10% 40 • Footwear Insight ~ May/June 2023 footwearinsight.com