14 • Footwear Insight ~ May/June 2023 footwearinsight.com
THE FOOTWEAR EYE
T
wo leaders in the insole industry
are joining forces. Foundation
Wellness, the Ohio-based manu-
facturer of insoles and orthotics,
announced it has acquired CURREX, a leading
brand of insoles designed for athletes and
active individuals. With the acquisition,
the Foundation Wellness brand portfolio of
wellness solutions now includes PowerStep,
Foot Petals, FLAT SOCKS, and Doctor Hoy's,
along with CURREX.
"CURREX has an impressive following
of consumers who rely on their technically
advanced insoles, and we believe that they are
very complementary with our PowerStep #1
Podiatrist recommended insole line," stated
Sean Williams, CEO of Foundation Wellness.
"With our shared passion for delivering
exceptional products that improve the lives
of consumers, we're confident that together,
we'll continue to grow the CURREX brand
in the US and around the world."
Bjorn Gustafsson, CEO of CURREX, stated,
"Foundation Wellness is the perfect partner
for CURREX, as they share our commitment
to innovation, performance and customer
satisfaction. We are confident that CURREX
will continue to thrive with this partnership
and are proud to have built the brand to
where it is today." n
Foundation Wellness Acquires CURREX
ACQUISITION
THE FOOTWEAR EYE
CURREX is a leading brand of insoles
for athletes and active individuals.
