footwearinsight.com May/June 2023 ~ Footwear Insight • 9
ISA
REGENERATIVE
LEATHERS
www.isanextgenmaterials.com
Raising livestock, regenerating landscapes
A Refresh for Keds
BRANDING
THE FOOTWEAR EYE
Keds, which Designer
Brands recently acquired
from Wolverine Worldwide,
announced a brand refresh,
including an updated logo
in a new blue hue, a revised
brand platform centered
around "self-expression
and the joy of dressing,"
and modern brand
messaging that expresses
the Keds core values of
"optimism, inclusion,
authenticity, and play."
