Issue link: https://viewer.e-digitaledition.com/i/1504453
Independent (Family or Comfort) Shoe Store I am not planning to purchase new footwear this Fall/Winter Single Brand Store Sandals/ Flip-Flops Footwear Specialty Chain Dress Shoes Department Store Work Shoes & Boots Mass Merchant/ Discount Fashion Sneakers Outdoor Specialty Store Fashion Boots Running Specialty Store Walking Shoes Sporting Goods Store Hiking Shoes/ Boots Single brand specific site Casual Comfort Shoes Not affiliated with any store Running Shoes Affiliated with your favorite brick and mortar store ONLINE TRENDINSIGHT Athletic, outdoorsy, and casual footwear trends remain strong with shoppers, according to our most recent consumer survey. Of the 340 respondents, 68% said they intend to purchase running shoes this fall or winter, with 57% intending to purchase casual comfort shoes and 51% leaning towards hiking shoes or boots. When asked where they have shopped for footwear in the past year, the most popular answers were sporting goods stores (46%) and online sites affiliated with brick-and-mortar stores (44%). Brand and product selection is a major draw for these consumers when they are deciding where to shop, with consumers listing "selection" as the top factor they consider when deciding where to shop in-store. Price came in second, followed by location. e consumers we surveyed like loyalty programs (84% join up), and many are willing to hand out their email address. Read their open-ended responses to find out why. n HOW CONSUMERS ARE SHOPPING FOR FOOTWEAR Where have you shopped for your footwear in the past year? (Select all that apply) What type(s) of footwear are you looking to buy this Fall/Winter? (Select all that apply) S E I Z E T H E T R E N D ! CARPE TRENDEM is survey conducted by MESH01 included 340 respondents, men and women active and outdoors.Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform.MESH01 collects data from a select panel of active and outdoor enthusiasts. 13% 4% 23% 19% 33% 31% 38% 31% 39% 34% 40% 35% 40% 41% 46% 51% 39% 57% 43% 68% 44% When shopping at brick-and-mortar stores, please rank the following in terms of importance when choosing where to shop for footwear. (With #1 being the most important) 1 Selection 2 Price 3 Location 4 Service 5 Return Policy 6 Atmosphere 7 Speed 22 • Footwear Insight ~ July/August 2023 footwearinsight.com