Footwear Insight

July August 2023

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Business Update VELOUS has been busy connecting with new retailers in the US and expanding Internationally. They have several new retail partners across multiple channels including Footwear Specialty, Running Specialty, Tennis, Cycling and Triathlon stores. Rodger Sieb from Esmond's shoes in Richmond, Indiana said, "We had tried a couple of other recovery sandals only to find that they had cushion but not enough arch, or arch and cushion but not enough stability. With the VELOUS recovery sandals our customers are finding all three. Cushion, Arch, and Stability. Sales are doing well and seeing repeat customers already. 'In addition VELOUS has signed on several key International distributor partners, along with their current UK partner Ski Exchange, Ltd. now including distribution with: • Phoenix Leisure Group for Australia and New Zealand. • Sing Phil Enterprises for Singapore, Hong Kong and Southeast Asia. • NiCast BV, Netherlands, Belgium. "We are thrilled to partner with some of the best retailers in the US and around the world to help VELOUS further expand its market presence," said Tim Bartels, CEO and cofounder of VELOUS Footwear. We look forward to working with them to help more people see and experience the benefits of our recovery footwear." What is the VELOUS Difference We are focused on helping athletes of all levels recover better and faster from their training, this has been our goal from day one. By combining our patent-pending Tri-Motion™ Technology and proprietary triple-density Foamotion Formula foam, we provide exactly what your feet need at each part of the foot strike motion, from supportive heel cushion and supportive arch and ample flexibility through toe off to allow your metatarsals to stretch and relax. The ultimate footwear recovery experience for everyone! "The brand fits perfectly with our consumer base which is Triathletes/ Endurance Athletes and Cyclists that often neglect the recovery aspect of their respective sport. We introduce them to the VELOUS Footwear and explain to them the benefits. It has been a smashing success." shared Guillaume Reynet of Triathlon Lab in Redondo Beach, CA Our Newest Style: Hoya Adjustable Slide The Hoya Adjustable Slide rounds out the VELOUS recovery sandal lineup and features an adjustable upper for a custom fit. With maximum VELOUS Footwear is Expanding and Taking Recovery Footwear to the Next Level cushioning and underfoot support and stability, the Hoya is both a perfect tool to enhance recovery and a comfortable sandal for daily activities. The Hoya Adjustable Slide joins the VELOUS recovery sandal line, including the unisex Laguna Slide, Oceanside Flip and Pacific Flip. All VELOUS products include its Tri-Motion Technology and Foamotion Formula. "When it comes to comfort and feel, the VELOUS Hoya Slide truly shines. The cushioned footbed provides a plush and soft sensation, which is a welcome relief for tired and achy feet. The slide offers excellent arch support, which is crucial for runners who often experience strain in their arches. Whether you're wearing them post-run or for casual lounging, the slide offers a cloud-like comfort that will make you never want to take them off." —Matt Rasmussen, Run Oregon Athlete Tested and Medically Endorsed VELOUS has worked closely over the last year with medical professionals and athletes from a broad range of Sports including Running, Cycling, Track and Field, Soccer, Basketball, Baseball and Gymnastics. The key to recovering properly all starts from what is under your foot. The VELOUS team has worked closely with Dr. Tim Mineo, Foot and Ankle surgeon and Podiatrist on their footbed shape and Tri-motion technology. VELOUS is now one of his top recommended footwear solutions for his patients. What's Next VELOUS launched its Skyline Lace recovery shoe last Fall and it has been gaining momentum in the marketplace ever since. "We are looking to take our closed toe recovery footwear solution and expand our product range to offer an easy on and off slip-on with a collapsible heel in addition to a new clog version planned for Fall 2024." – Brad Bischel, VP Product Creation For more information: email Tim Bartels at tim@velousfootwear.com The Hoya Adjustable Slide in popular Purple/Pink colorway. Post Chicago run recovering in the Oceanside Flip Purple/Pink and Hoya Adjustable Slide in Grey/White. SHOWN IN BLACK SHOWN IN COLOR SHOWN

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