Footwear Insight

footwearinsight.com TRENDINSIGHT If the store associate asked for your email address at time of purchase, do you provide it? YES NO 71% 29% Sales associate being more knowledgeable about the product they are trying to sell. Male 45 Lower prices. And more selection. Male 33 I would want to have a way to check into the store so that it can show me products available based on the preferences I set and shoes I have purchased recently. Female 38 Not to be followed around or marketed to when browsing. Female 43 Easy price matching, we don't need to shop online if the product is there. Male 43 Compete with online pricing and better knowledge of shoe and shoe fitting. Male 49 More casual sales tactics... too aggressive usually. And I know why because it's commission based. I feel bad, but really want to do my own thing. Male 55 To have more fitting and options to see if you need arch support shoes. Female 32 I would like to see the sales racks become more organized. ey are always a mess. Female 54 e ability to try on without talking to anyone. Or area to test run on different terrain in the store. Male 45 Train people who work there to not be rude or overtly political. e generation of sales associates working now makes you never want to go in a store and just shop online. Male 50 I kind of liked being able to sign up for a time during the pandemic. It was efficient and then I didn't have to wait. Female 53 If it is a running specialty store, I would like for the salespeople to have better knowledge on biomechanics NOT related to the marketing the shoe company promotes. I am a physical therapist and I oen overhear well- meaning salespeople make inaccurate (non-scientific) statements about footwear and biomechanics. Some do a decent job but others inadvertently just regurgitate whatever the shoe company marketing people told them, oen to the detriment of the customer. Female 37 Bigger brand signs so I can find what I'm looking for faster. Female 37 24 • Footwear Insight ~ July/August 2023 If you could change one thing about your in-store experience, what would that be? YES ... To be first to know of any upcoming events. Male 45 e store may offer discounts or other customer perks so I don't mind providing my email. Male 26 Ease of access, discounts. Female 45 To get rewards or if I need to return something. Female 60 I love giving my email. Any kind of discounts I can get or find out about new products, I enjoy. Female 35 If purchasing from them I would like to know regarding special offers or events. Female 42 I don't mind providing it for coupons or email receipts. Female 33 I do, I can always unsubscribe if it's bothersome. Male 43 If I am purchasing shoes from the store that means I like the store, and would not mind if they notified me by email about upcoming sales and discounts. Female 57 To be alerted of events they're holding, new styles that came in, or sale prices/coupons for your next visit! Female 37 ey ask for it so I tell them. I'm assuming I will receive offers for discount on future purchases. Female 43 I love to know about specials or new releases! Female 38 To get reward points and discounts. Female 25 NO ... Because you always get spam if you do. Every time guaranteed. Male 33 I don't like to see a lot of ads for buying shoes aer I purchase a pair. Female 44 I do not want the endless stream of marketing emails. Hate that! Male 55 I don't want my email address sold. Female 54 I used to because I felt like I had to, but I quit doing that. I get so many promotional emails that I never even read them anymore. Female 40 If I want to be on their email list, I likely already am. Female 38 WELL, IT DEPENDS … It depends on the store and if I plan to return to shop. Male 46 I provide it to independent stores to build out a customer profile but not to chain stores due to email being sold and spam. Male 43 If it's a one-time purchase, I won't. But if it's a place I see myself coming back to, I will. Male 40 If there's a membership I am usually a part of that and will provide email to sync my account, but I usually don't offer to a store that I don't have a membership or some sort of reward program with. Male 49 Unless they give me a valid reason, I won't share my personal details. Male 34 Only if I get a deal for providing it. Female 42 I sometimes don't because I don't want spam. BUT, if they offer a discount for signing up or a rewards program, I give it. Female 34 If I'm satisfied with the service and plan on visiting again, yes, because you get good deals sometimes. Otherwise no. Female 41 I don't always. If I see a long term monetary value in doing it, then I will. Female 25 Why do you or why don't you provide your email address?

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