Footwear Insight

6 • Footwear Insight ~ July/August 2023 footwearinsight.com R unning industry veterans Tanya and Bert Pictor and Luke Rowe are launching a new run sock brand called Jogology exclusively for run specialty stores. e brand will launch at retail in September. e trio know the run business well. Bert and Tanya Pictor founded Balega and Luke Rowe's extensive industry experience includes exec roles at CEP, Fleet Feet and Brooks. ey say their new business is committed to putting their retail partners first to help them grow their businesses. "We want Jogology to be as much a success for us as for the stores who commit to stocking our brand," said Tanya Pictor. e Jogology team says their socks are designed to "mirror how running shoes are made," locking in the heel and midfoot to minimize in-shoe movement and leaving toes free to flex. Jogology socks are made on 200 needle, and are made from sustainable, recycled, moisture-management re-dri yarn with a so hand and durability. Strategically placed mesh panels offer extra aeration and ventilation during movement, and the anatomical shaping of each sock is designed to fit le and right feet. Partnering with and supporting organizations that reach out and connect with the running community will also be a key pillar of this new brand. n I n a move the company says is intended to improve alignment across key business categories and accelerate decision- making, PUMA has reorganized its global marketing organization and relocated its brand marketing and brand operations from Boston to its Herzogenaurach, Germany HQ. e PUMA North America marketing team will handle responsibilities for local sports marketing and local partnership management in the U.S. PUMA's Global Chief Brand Officer Adam Petrick decided to not transition to Herzogenaurach from Boston — he will remain with the company until the end of the year during the transition. PUMA's Regional Manager Europe Richard Teyssier will lead the Global Marketing Organization as Global Brand & Marketing Director. PUMA CEO Arne Freundt, stated the move to have the Global Marketing Organization based in proximity to the brand's HQ in Germany was made to "ensure brand consistency and speed up decision-making to further strengthen the PUMA brand — and it will make us even more consumer-centric. With the new setup, we will be able to drive more impactful campaigns to further establish our brand in the minds of our consumers." n Industry Vets Launch New Sock Brand Jogology PUMA Reorganizes, Relocates Marketing Team BRAND LAUNCH COMPANY STRATEGY THE FOOTWEAR EYE Richard Teyssier Jogology will target the run specialty channel.

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