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contemporary, prevailing trends. The second show, Cersaie, occurs in Bologna, Italy, in September. At Cersa ie, we ga in exposure to new products from around the globe. In particular, the Italian tile market continues to push the envelope of style and design. Cersaie often provides a glimpse of future trends en route to the U.S. market. Throughout the yea r the product development team meets with agents and representatives from producer s f rom a l l over t he world . We d i scu s s our likes and dislikes in regard to each collection. Understanding our customers is key when giving feedback. We are given the opportunity to alter color, finish, size or any feature that we believe might pique our clients' interest. Calling into play our experience, knowledge and client awareness, we then determine which tiles to add to our product line. ITALIAN TILE—A CLASS OF ITS OWN Italian products continue to dominate the market. Along with high-tech factories, Italian tile companies also have supporting businesses which provide the highest quality tile glazes, develop top-notch raw materials, and create superior kilns and technology related to tile production. Additionally, Italian tile factories have access to local studios that provide design research and secondary processing of custom mosaics and water jet technology. Italian products have a lways been know n to be cut ting edge a nd quality. We see it in fashion, cars, food and tile. Italian tile factories are at the forefront of using green technology and limiting their carbon footprint. From recycling water, limiting waste in packaging, heat recovery and even lessening the sound impact on their community, they are taking steps to protect the environment. In addition to creating tile in an environmentally friendly way, tile is often created to resemble natural patterns and textures. The creation of a natural replica can be composed of a combination of more than 20 patterns. This gives the impression of natural marble, onyx, wood or stone. Using the earth as a source of inspiration is a key reason why producing tile in an ecological way is so important; we want this beauty to continue far into the future. We a re dedicated to prov iding a rchitects a nd desig ners w ith the utmost suppor t . A s the Ea st Coast's most comprehensive source for porcelain tiles from Italy, Wayne Tile can reliably supply residential and commercial projects with products to suit all needs and budgets. Our experienced sa les repre- sentatives will help you to find the right material to transform virtually any design objective into reality. Our tile products include every style of porcelain, marble, ceramic, mosaic, glass and luxury vinyl tile. We also offer a full range of installation products to meet the needs of contractors, builders, interior designers and architects. n WAYNE TILE NEW ENGLAND 20 RESERVOIR PARK DRIVE, ROCKLAND, MA 02370 (781) 792-1780 WAYNETILE.COM WAYNE TILE COMPANY – NORWOOD 151 CARNEGIE ROW NORWOOD, MA 02062 (781) 440-0604 WAYNETILE.COM PHOTOGRAPHY: COURTESY OF ELLEN KARP, COLDWELL BANKER REALTY, NEWTON, MA 4 6 | BOSTON.BUILDERARCHITECT.COM Builder+Architect GREATER BOSTON, CAPE COD AND THE ISLANDS