Issue link: https://viewer.e-digitaledition.com/i/1508745
"I won't buy any other shoes a er experiencing the di erence. I have always had troublesome feet, they get sore easily... I've nally found shoes that my feet love." from the GROUND UP WELLNESS – EMMA US.FRANKIE4.COM With more than 90,000 global 5-star reviews, and over a decade of research and design in each pair, Australian label FRANKIE4 is disrupting the footwear industry with its stance on style and supporting women's wellness from the ground up. FRANKIE4's mission is clear—to change the future of women's footwear by taking wellness to the next level with elevated, award-winning design that strives to do better for the planet and women everywhere. The Australian label prides itself on holding true to its podiatrist-designed history, a proud Australian heritage, and innovative engineering designed for women, by women. Every FRANKIE4 pair comes with their proprietary footbed— the heart of their creations—which aims to relieve pressure and alleviate common foot pain symptoms. To complement this technology, customizable fitting and styling options are also a key part of their ingenuity. Just like consumers can customize health supplements, skincare, and makeup, they can now customize their footwear to fit them with FRANKIE4's Sole Saver Pack. Many styles also have an expertly balanced heel counter that helps to negate any wear-in period, and, as a finishing touch, pairs are also fitted with specifically placed foam lining and an ingenious layered cushion and support system. While supporting women to put themselves first, FRANKIE4 rejects the notion that this renowned level of comfort means sacrificing a passion for style. Elegant and chic silhouettes with a nod to forthcoming trends are a FRANKIE4 speciality, creating designs that are fashion forward, timeless, and a joy to wear. This defines each FRANKIE4 pair, and all of their sneakers, flats, boots, slides, sandals, and heels aim for the highest of standards, finished with quality materials such as responsibly sourced leather. FRANKIE4's flourishing international community and expanding ventures are proof—it's time to put style and wellness on an even footing, after all, why should anyone have to choose?