Do you value
social media
"Influencers" when
making purchasing
decisions about
your performance
apparel and
footwear?
How likely are you
to tap QR codes
on products, or
product labels, when
considering apparel or
footwear purchases?
YES
Very
Likely
52%
5%
37%
40%
43%
5%
Somewhat
Likely
Not
Likely
How likely are you to purchase
performance apparel that
incorporates natural fibers such
as wool, cotton and hemp?
NO
18%
Very
Likely
Somewhat
Likely
Not
Likely
With waste ("trash") now becoming
a source of raw material for making
new products in the future, will this
inspire you to purchase apparel
or footwear from companies that
highlight its use?
As governments play a bigger role
in reducing the carbon footprint of
textile production, will you expect
traceable technology that highlights
transparency in how your apparel or
footwear is made?
Will you
pay for it?
Will you
pay for it?
YES
YES
YES
NO
NO
YES
NO
57%
68%
43%
32%
NO
63%
82%
37%
22%
78%
What percentage of your
performance apparel is made
with synthetic fibers such as
polyester and nylon?
25%
6%
24%
43%
13%
14%
50% 75% 100%
I do not know
5%
43% 43%
9%
A. I visit the websites of
the companies that supply
textile technology
B. I rely on the information
offered from the active/
outdoor brands
Both
A and B
Neither
A nor B
When searching for information
about performance apparel, do you
(A) visit websites of companies that
specialize in supplying functional
textile technology – like antimicrobial
properties, cooling features or sun
protection– or (B) do you rely on the
information supplied directly from the
active/outdoor brands?
18 • September/October 2023 sportstyle • sportstylemag.com
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